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Well, we all know how hard that can be. We need something to put Personal touch into impersonal Web.
That is why I tell you to Build that Mailing list. It gives you a way to be personal with people you hope will find something in what you are offering.
We can write every week, and let all these people in on what we think. We are really making friends. And it's that what old Time MLM people told you to go to too introduce your programs to? Friends…
As you write to your list, write a bit of yourself. If it's been a bad day, or car died, or Sun finally came out after a month behind clouds, those kind of everyday things are things you can write a little about.
Think of people you are writing to as your friends. Because, they are. Be Yourself… You don't have to write Super Marketing pieces, you can just tell them about what is going on in your life. Try and keep it at least interesting, but let them in on your life.
Is there a fun family soap opera going on you could write about? If uncle Bob, still trying to catch that squirrel that's been chewing up garden? How's new job your daughter just got going?
You can even talk about great family trips you've taken. Anything that you would write to your best friend about, you can write to your mailing list about. And of course, you will keep them up to date on what is going on with your Program.
The Internet is or can be So Impersonal, but with a mailing list, you can drive some personal back into it.
When people get to know you, when they get to trust you, then they will join with you in your programs. It's that simple.
Build that Trust with people on your Mailing List, and they will follow your lead….
Written by John Olson Owner and Webmaster http://shop-money-time.com http://tgif-marketing.com (c) Copyright, 2003 Reprint rights available with this Signature only.