A Look at Ask Jeeves and Teoma

Written by Robin Nobles

Continued from page 1

Question: So inrepparttar future, we'll haverepparttar 128017 ability to swap out URLs?

Jim: "We'll see, but I hear you. We are aware of Inktomi's program."

Question: What'srepparttar 128018 difference in traffic betweenrepparttar 128019 premium listings andrepparttar 128020 "regular" search results?

Jim: "Do you mean between Premier Listings (Featured Sponsor) and Paid Inclusion? There are two differences: 1) You are guaranteed that your listing will show up; 2) You are guaranteed that it will show up in a specific location on our page."

Question: Are Premier Listings twice as likely to be clicked on, for example?

Jim: "Premier Listing is really just an ad. With Paid Inclusion, you aren't paying for anything other than being included inrepparttar 128021 index and then being subjected torepparttar 128022 same relevance algorithms that give us our other results, but withrepparttar 128023 other benefits that I mentioned earlier.

"In terms of click ratio, I suppose it depends on how relevant your site is to a given query. The match rate of a site that buys ad space on our site is much more significant than one that purchases via paid inclusion for now."

For more information about Premier Listings, visit: http://static.wc.ask.com/docs/advertise/premier.html.

Question: Let's say that I have a Web site: http://myownwebsite.com, and let's say that my goal is for it to become an "authoritative" site in Teoma. Could you give us some tips on what we can do to try to be considered by Teoma as an authoritative or expert site on a particular subject?

Jim: "Our recommendations are as follows: 1) you allow people to link to you; 2) you offer quality content so that you become popular among other sites ofrepparttar 128024 same subject (i.e., experts). Basically, that's it. None of our expert sites or authorities are manually decided. It's based on our algorithms."

Question: On Teoma, are Teoma and Ask Jeeves results combined?

Jim: "Well, there really is no such thing as an Ask Jeeves result. There are pre-fab, editorially selected `answers' to certain queries that may appear atrepparttar 128025 top ofrepparttar 128026 page if we have a high level of confidence that we haverepparttar 128027 right answer. But as far asrepparttar 128028 actual search results go, it's all Teoma...and we'll layer inrepparttar 128029 Direct Hit click-pop at some point soon."

Question: But Teoma results ARE being shown at Ask Jeeves?

Jim: "That's exactly right. The part ofrepparttar 128030 AJ page that says, `You may find these search results helpful' hasrepparttar 128031 Teoma results. They were launched in January (and by no coincidence, we immediately saw a 30% increase in picks to those results.)"

Question: The "Featured Sponsor" section of Ask Jeeves, is thatrepparttar 128032 Premier Listings?

Jim: "Yes it is."

(End of interview/chat session)

Let's take a longer look at Teoma

If you haven't visited Teoma yet and performed a few searches, you need to do so (http://www.teoma.com/). It's a really cool engine with some very interesting and helpful features.

For example, it's a no-nonsense engine like Google with one purpose only: search.

When you search at Teoma, you're given three sets of results:

* Results, which are relevant Web pages fromrepparttar 128033 Teoma index;

* Refine, which are suggestions for narrowing your search;

* Resources, which are link collections from experts and enthusiasts.

So with Teoma, if your search results are too broad, you can immediately narrow them down by choosing one ofrepparttar 128034 suggestions inrepparttar 128035 Refine section.

And, inrepparttar 128036 Resources area, you'll find "experts" in that particular focus area. This is an excellent place to find related and important sites that might be good candidates to contact about swapping links.

More on Ask Jeeves

Ask Jeeves isrepparttar 128037 "question answering" search engine, which puts it into a class of its own. (http://www.askjeeves.com)

Atrepparttar 128038 top ofrepparttar 128039 search results, you'll see a "featured sponsor" section, which is their Premier Listing advertisement that we've discussed previously.

With some searches, you'll see a "sponsored links" section, which are results currently being provided by Overture. However, on September 3, Ask Jeeves will be switching to Google for their paid listings.

Then, you'll find search results from Teoma, followed by a section called, "Other people with your search have also asked:" In that section, you'll see additional questions that may help answer your initial question, with results coming from Ask.com.

Like at Teoma, you can narrow your search down by choosing one ofrepparttar 128040 search terms onrepparttar 128041 right-hand side ofrepparttar 128042 page.

Ask Jeeves recently entered into an agreement with Google to display their Google AdWords in Ask Jeeves results effective September 3, 2002. Those results will be shown at both Ask Jeeves and Teoma as "sponsored links." For more information, visit: http://www.nytimes.com/aponline echnology/AP-Ask-Jeeves-Google.html

In Conclusion

Teoma has taken overrepparttar 128043 old Direct Hit site, and I believe we'll see some big things out of this fascinating engine inrepparttar 128044 future.

Ask Jeeves is as it's always been: unique - a place where you can go and ask a question and be presented with several possible answers.

If you haven't submitted your site to Ask Jeeves/Teoma, and if your site isn't found inrepparttar 128045 Teoma index, I strongly suggest that you consider their pay inclusion program and become a part of their index.

Robin Nobles, Director of Training, Academy of Web Specialists, (http://www.academywebspecialists.com) has trained several thousand people in her online search engine marketing courses. She also teaches 4-day hands on search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).

Portal Marketing

Written by Shannan Hearne-Fortner

Continued from page 1

How do you market on a portal site?

Very muchrepparttar same way that you market on any internet web site. You can purchase banner advertising or text links. You can provide valuable content torepparttar 128016 portal site and therefore often times get your marketing message out by way of a byline or a link free of charge. You can participate inrepparttar 128017 community. You can sponsor contests or moderate forums or chat boards. Virtually anything you do on a relevant portal site will fall underrepparttar 128018 category of marketing. Because any way in which you make your presence heard, seen, or felt you are reaching your target market.

There are portal web sites for just about anything you could want. http://www.primmart.com is a portal site for primitive and rustic shopping. http://www.mommyportal.com is a portal site for mom business marketing. http://www.moneymakingmommy.com is a portal site for work at home opportunities. http://www.wahm.com is a portal site for work at home mom resources on everything underrepparttar 128019 sun. http://www.thenetworkforwomen.com is a portal site of all things of interest to women onrepparttar 128020 internet. http://www.i-Cop.org is a portal site for businesses onrepparttar 128021 internet who have made an effort to police themselves and each other, providing internet shoppers and consumers with superior service every time. Evenrepparttar 128022 category pages within The Open Directory Project http://www.dmoz.com are in effect portal sites. A brand new portal site for moms doing business onrepparttar 128023 internet is http://www.internetbasedmoms.com.

If you want to find a portal site on which you can begin doing targeted advertising, run a search. Because of their high link popularity status, a great search engine to use is Google.com

What if, unthinkable though it might be, a portal web site doesn't exist that reaches your target market?

The answer is so easy I can hardly believe you would ask. Start one!

Internet real estate is stillrepparttar 128024 best buy going. Find a relevant domain name that is available. Register it. Host it. And build it. Shazaam. You are now in a position to portal market.

But how do I build a portal?

Compile relevant resources for people and build a site around it. As traffic levels grow you will be able to sell advertising space. But remember that whetherrepparttar 128025 portal site itself ever actually turns a profit or not, it is stillrepparttar 128026 cheapest and most targeted advertising space available.

What arerepparttar 128027 added bonuses for setting up your own portal site to use as a marketing tool?

Much like publishing an ezine or writing articles, you are continuing to build yourself as a leader and knowledge base in your field. And that is probablyrepparttar 128028 most powerful marketing of all!

Shannan Hearne-Fortner is the President and Wizard of http://www.SuccessPromotions.com Marketing Your e-Business Better through creative marketing and knowledge. Guerrilla Marketing. One-to-One Marketing. Relationship Marketing. Your Marketing.

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