A Little Mistake That Is Costing Businesses Millions Of Dollars Per Year

Written by Paul E. Burke

Continued from page 1

Are you curious to know why so many business people make this fatal mistake? The answer is so simple that it might shock you:

They overestimaterepparttar amount of work a customer will do to come back to them.

Here's a fact. Most customers choose to takerepparttar 134281 path of least resistance. Think about your own psychology for a minute. Do you run all over town like a madman or madwoman to "find" a company again? If you're like most people, you can't be bothered with that. Rather, you takerepparttar 134282 more convenient way and order fromrepparttar 134283 company that is right in front of you.

So, how do you curerepparttar 134284 "I gave my customer to my competitor" disease? The answer is desktop marketing icons that ensure customers have easy, one-click access to your site. Going back to our example, here is how a desktop icon could help you retain your customer:

1. Customer comes to your web site.

2. Customer purchases Ron Popeil's Ronco Showtime Rotisserie. You ring up a $100 sale.

3. You place with permission an icon on your customer's desktop featuring your company logo.

4. Time passes and your customer wants to purchase another Ronco Showtime Rotisserie.

5. Customer takesrepparttar 134285 path of least resistance, clicks on your desktop icon, and is immediately taken to your web site.

6. Bingo! You ring up another $100 sale.

7. Your competitors get nothing and are left to fend for themselves -- exactlyrepparttar 134286 way you want it!

---------------------- The One Point I Hope You Take Away ----------------------

If I can leave you with one point it is simply this:

.... Don't make this embarrassing mistake!

Do NOT score a goal for your competitors. If you have been accidentally committing this crime against your business then arrest your mistake right now!

The bullet proof way to ensure your prospects and customers return to YOUR site so YOU makerepparttar 134287 sale is to use desktop marketing. You can find out more about how desktop marketing can increase your sales and help you keep your customers at:


Paul E. Burke is President of See You Again Software LLC, and the leading pioneer of innovative desktop marketing software that leverages the power of the Windows desktop to increase traffic, sales, and branding for online businesses. You can e-mail him at pburke@seeyouagainsoftware.com or visit www.seeyouagainsoftware.com

Realtors - How To Start A Traffic Explosion In Your Spare Time

Written by Stan Smith

Continued from page 1

In no time at all, you will have an articles section that should be filled with information. In my eBook Master Realtor Internet Secrets Revealed I discuss how to turn your articles into hot-leads with a few simple techniques. You can check it out at www.RealtorInternetTips.com .

Submit Your Article For Free Advertising Writing articles is a great way to create a steady stream of hot-leads to your website. Homebuyers and sellers are hungry for information and will rewardrepparttar realtor that answers their questions. The good thing aboutrepparttar 134280 Internet is that there are literally hundreds of Real Estate web sites that would love to post your article on their website. These websites are easy to find; just type in "Home Buying Help" in any search engine and you will get hundreds of websites that are hungry for new information.

Make a list of these websites, their article guidelines, andrepparttar 134281 contact email of who you need to send your article to. You can find this information inrepparttar 134282 "about us" section of most websites. When you have your list, post it by your computer monitor and make a goal to send your article to one new website a week. If you are really ambitious, send one a day!

The great thing about having your article posted on someone else's website is that search engines love when someone has a link to your website. It shows that your site has information that is helpful and relevant. Search engines reward these type of sites with high-search rankings. High search rankings translates into hot-leads for your Real estate website.

So next time you catch yourself taking a mental cat-nap - go ahead and do some spare time marketing and watch your website traffic explode.

Stan Smith isrepparttar 134283 author of Master Realtor Internet Secrets Revealed! Get more lead-boosting Internet tips by enrolling in his Web Realtors Mini-Course by sending a blank email to realtortips@getresponse.com –or get this popular book at www.RealtorInternetTips.com

Stan Smith is the author of Master Realtor Internet Secrets Revealed! Get more lead-boosting Internet tips by enrolling in his Web Realtors Mini-Course by sending a blank email to realtortips@getresponse.com – or get this popular book at www.RealtorInternetTips.com

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