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You Can't Be Serious?
You bet I am. I'm also being realistic. As stated, people have a life to live. "STAT News" has little to do with this fundamental task. If you believe your ezine is different in this regard, that subscribers cling to every word in every issue, you're dead wrong.
And There's More Bad News
Of those who do open my ezine, maybe half scan quickly to bottom, find nothing of interest, then trash it. Of rest, only a few will read from beginning to end. Some, but not many, may read an article, or part of one, before trashing it.
What A Dreary Picture
Maybe. But I don't see it this way. It's real. The way it is. People have lives to live. And my ezine doesn't matter much in making that happen.
Face it. People don't read all of a newspaper they buy. Books are often laid aside only half finished. And TV is often shut down in middle of a worthwhile program, when something that matters more demands attention. Do you really think your ezine is exempt from such decisions? Get real.
Putting It Into Perspective.
I'm content that those who delete "STAT News" without opening it, at least have positive thoughts about me or my site. At least sufficiently positive they choose to remain subscribers. They'll turn back to reading newsletter as time permits, provided they need information in it. And they'll return to my site if they find they need products and services available.
The same holds for those who quickly scan for something of interest. Or pause to read part of an article. They'll come back to reading when they need to. Meanwhile, I've demonstrated good free information is available. And again, reminded them of products and services I offer.
Personally, I'm delighted to continue to be invited by my subscribers to visit each week. And I'm excited when they find something helpful to them. Further I look forward to a time when I can help more specifically, with a product or service.
It has never occurred to me to ask for more. If you do so, your expectations are unrealistically high.
Bob McElwain, author of "Your Path To Success" and "Secrets To A Really Successful Website." For info, see Get ANSWERS. Subscribe to "STAT News" now! mailto:email@example.com