A Lesson From “The Apprentice” That Can Make You A Master

Written by Karon Thackston

Continued from page 1

In this task,repparttar teams were charged with selling Donald’s new product, Trump Ice (bottled water). The winner was simplyrepparttar 108098 team who soldrepparttar 108099 most in a given period of time. Nick, a salesman by trade, was immediately confident his team would win if they would just step aside and let him work his magic.

Ereka,repparttar 108100 project manager for Nick’s team, urged Nick to sit with her atrepparttar 108101 computer and researchrepparttar 108102 market andrepparttar 108103 customer base for bottled water. Nick wouldn’t even hear of it. To quote, “Telling me how to sell is like someone tellingrepparttar 108104 Pope how to pray." So off went Nick using his same “high energy” sales pitch on every customer and focusing on what Nick wanted to sell - instead of findingrepparttar 108105 best benefits forrepparttar 108106 clients.

What happened? Nick flopped time and time again. A teammate (Bill) jumped in during one sales meeting and helpedrepparttar 108107 client to understandrepparttar 108108 benefits of buying Trump Ice. Bill maderepparttar 108109 sale.

Inrepparttar 108110 boardroom, George immediately noted his disappointment in how littlerepparttar 108111 team seemed to know about their prospective customers. And Donald chimed in by saying he had no idea why Nick thought his sales skills were so great when he had no clue aboutrepparttar 108112 customers he was selling to. Ouch!

The bottom line? The team lost. Why? Because Nick was busy trying to sell what he wanted to sell, and inrepparttar 108113 way he wanted to sell it, with no regard forrepparttar 108114 customer whatsoever.

The moral ofrepparttar 108115 story? Know your customers. They arerepparttar 108116 ones withrepparttar 108117 money. It doesn’t matter what you like. If *they* aren’t happy with your site, your copy, your graphics, your product, or your service… they’ll abandon you cold.

When you’re creating a business plan, when you’re writing copy, when you’re creating a website, or developing a brochure. It’s not about you… it’s all about them. If one ofrepparttar 108118 richest and most profitable businessmen inrepparttar 108119 world tells you target market research is vital to success, you can bet it is a wise strategy to follow.

Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at http://www.copywritingcourse.com/keyword.

Using Sara Crewe's Greatest Power in Your Newsletter

Written by Jessica Albon

Continued from page 1

...................................... When telling a story, leave outrepparttar extraneous ...................................... It's easy to get caught up in allrepparttar 108097 details of a story--how this new client didn't decide to hire me for six months, for instance--when what your readers want isrepparttar 108098 meat ofrepparttar 108099 story. Certainly, details makerepparttar 108100 story more vivid, so don't leave them all out. But, do make surerepparttar 108101 point of your story doesn't get lost inrepparttar 108102 parentheses.

...................................... When telling a story, tie it back to your point ...................................... Unlessrepparttar 108103 article is just one long story (like a case study, for instance), make sure you don't get so enthralled inrepparttar 108104 tale that you forget to bring it back torepparttar 108105 reason you started telling it inrepparttar 108106 first place. An easy way to make this transition is to summarizerepparttar 108107 story's point in one sentence and move on torepparttar 108108 rest of your article inrepparttar 108109 next.

...................................... When telling a story, rememberrepparttar 108110 people ...................................... We're all curious about other people. So, when you're telling a story in your newsletter, make sure you flesh outrepparttar 108111 main character of your story. And make sure to rememberrepparttar 108112 other important people while you tell your story, too--your readers--and make surerepparttar 108113 main character is one they can relate to.

Ultimately, Dan decided to have me write his complete newsletter, but not before he wrote a few complete stories on his own. By following these five guidelines, you, too can learn to tell a complete story.

Are you ready for more advanced tips for your company newsletter? Subscribe to Newsletters in Focus for free tips every two weeks on creating wonderful newsletters. Visit http://www.designdoodles.com/ to sign up and receive your free copy of "Do You Make These Six Mistakes in Your Company Newsletter?"

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