YELLOW

Yellow is color of happiness, excitement, energy and cheerfulness.

Yellow is another attention grabbing color. Use it with red and you have a powerful head-turning color scheme (like Shell).

Deep, bright yellow is color of royalty, honor and loyalty.

Yellow also attracts children and is color often used for toys, and kindergarten buildings.

It is also color use for emergency and hazard situation; used in radioactive materials, fire trucks, rescue vehicles (AA), tow trucks, tractors, and bulldozers.

ORANGE

Orange is a warm, citrus color, and represents health, vibrancy, sunshine and tropics.

Orange creates a stimulating, vibrant, fun and exciting environment. It is combination of red and yellow.

It is an effective color to promote healthy food, drinks, toys and youth products.

PINK & LAVENDER

Pink and lavender often brings to mind femininity, innocence, romance and health.

It is very effective to promote products or services to women, such as exclusive spa for women, beauty products, lingerie, and perfume.

WHITE

Imagine snow, angels, and brides. What does these things invoke in you?

Exactly. White represents innocence, virtue, purity, cleanliness, coolness, safety, health, medicine and virginity,

It is best use to promote wedding shops, charities, medical products, low-fat foods and dairy products.

BLACK

Mystery, formality, seriousness, power, elegant, authority and evil are some of attributes associated with black.

Black is best use as a background to other bright or pastel colors. Using black as your logo typeface will suggest authority, classical, elegance, stability and power.

Using black as your main color however will usually be related to mystery, stability, strength, death, and evil. Examples include banks, mystery, thriller or scary movies, rock bands and funeral companies.

GRAY OR SILVER

Gray evokes conservative, depressing and moody feelings.

Silver however represents technology, cutting edge, machines, and richness and elegance.

Therefore, it is not surprising to see most high-tech companies uses a combination of silver and blue.

BROWN OR CREAM

Brown is also another color that represents nature, as it is color of land and trees. As such it invokes a comfort, homeliness feeling

It is best used for restaurants, natural or antique furniture companies, and outdoor activities products.

Light brown or cream is suitable for food products as it is color of wheat, flour, spaghetti and potatoes.

Combined with green, then it can effectively promote a recycling or earth-friendly organizations / products.

----------------------------------------

Alif Wahab is director of a multidisciplinary design firm, Uniqon Design Services. The firm specializes in Income-Generating Design Solutions for Businesses. Visit http://www.uniqonlogodesign.com for more info.

She uses a popular ISP, but doesn't use that address in her ads. She feels, and I agree, that an ISP e-mail address does not

conjure up a strong "business image". Your choice of an ISP is important if you hope to do business on web. Be sure yours provides an industry standard POP3 e-mail capability. While AOL is great for many things, it does use their own proprietary e- mail system, and isn't, in my judgment, best choice for running a business.

She got a POP3 e-mail address with each of her web sites, so she uses those. She also uses a different e-mail address on her web sites - most web space providers give you unlimited e-mail aliases. She then installed Eudora e-mail package with a different folder for each address she uses. When she gets an e-mail, which was sent to one of those addresses, she has Eudora automatically file it in appropriate folder, and send an immediate response. This lets her prospect know she got message, but more importantly, allows her to track which ad it came from. If e-mail address was one of addresses in her ads, she knows which one. If it came from one of web sites, she knows which ad sent prospect to that site.

But what has happened here? A quick count of e-mails in each of folders reveals which ad is pulling, and where prospect is coming from. Now, remember unlimited aliases, she got with her web space. If she is going to try to test effectiveness of several publications, she simply uses a different alias for that ad in each publication, and sets up a separate folder in Eudora for it.

There are other ways of course to track ads by forcing subject in your e-mail address, and having a different subject for each ad. The cost of web space however, and e-mail addresses has come down so much in last few years, that having separate e-mail addresses is most likely easiest way to track results of your ads, and present a professional image.

You must test, test, and retest your ads. If you do, you will find winning combination, and realize power of web.

-----

Did you know that subscribers to Bob Osgoodby's Free Ezine "Tip of Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm