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*Search for smaller vertical directories to submit your site to. There are thousands of these directories out there. A good place to start is at:
*One often overlooked trick is to find similar sites that use guestbooks and forums. If you can find these you will often be able to post a message and include your URL. Be careful with this. Some forums don't allow posting of URL's so check out their rules of etiquette first.
*Testimonials of products can also be a good way to get your URL out. Consider writing a testimonial of a product you've used. Include your name and URL at bottom. Email testimonial to site owner. Site owner's are ALWAYS looking for testimonials as it increases buyer confidence and most likely they will be happy to post your testimonial.
*Writing articles on your topic can also be a great way to get your URL out. Write an article and include your URL in bio at end of article. Once written submit it to related areas around web such as E-zines etc. Most of these publications also keep web-based archive of articles that search engines will eventually spider.
*One product I have personally used is a program called Zeus. This program can dramatically reduce time involved in finding sites similar to yours. There is a bit of a learning curve to it, but once you understand it and have it up and running, it is a definite time saver. The program is designed to automate entire task of finding sites, contacting them, and building a link system for those sites, but many people use it just to help them locate sites so they can personally contact them. For more information on Zeus, visit following URL:
*If you don't think you have time to devote to this consider hiring a professional to do work for you. I have personally worked with a company called LinkageXpress and had great results. They have different price plans depending on number of links you want. For more information on them visit following URL
*Finally, don't forget to link from your site to other related and important sites. This is also taken into account by engines.
Yes, it can be a bit of a task, but it is an absolute necessity in todays search engine era. Stick to above guideline and with a little work, effort, and time, you should be sitting pretty.
Good Luck and Happy Linking!
John Buchanan is the author of the book "The Insider's Guide to Dominating The Search Engines", and publisher of "The Search Engine Bulletin", a FREE monthly newsletter. Visit him at http://www.se-secrets.com for more information or to sign up for the newsletter.