A Great Way to Do PR

Written by Robert A. Kelly


Continued from page 1

Here, it’s time to establish your PR goal, one that aims to do something aboutrepparttar worst distortions you turned up during your key audience perception monitoring. It could be to straighten out that dangerous misconception, correct that gross inaccuracy, or stop that potentially fatal rumor dead in its tracks.

Now, withrepparttar 103876 PR goal established, selectrepparttar 103877 right strategy, one that tells you how to proceed. But keep in mind that there are only three strategic options available to you when it comes to handling a perception and opinion challenge. Change existing perception, create perception where there may be none, or reinforce it. Sincerepparttar 103878 wrong strategy pick will taste like onion gravy on your raspberries, be certainrepparttar 103879 new strategy fits comfortably with your new public relations goal. You don’t want to select “change” whenrepparttar 103880 facts dictate a “reinforce” strategy.

With that homework complete, prepare a clear message and aim it at members of your target audience. Because crafting action-forcing language to persuade an audience to your way of thinking is hard work, you need your best writer because s/he must create some very special, corrective language. Words that are not only compelling, persuasive and believable, but clear and factual if they are to correct something and shift perception/opinion towards your point of view leading torepparttar 103881 behaviors you are targeting.

Run it by your PR team for impact and persuasiveness. Then, selectrepparttar 103882 communications tactics most likely to carry your message torepparttar 103883 attention of your target audience. You can pick from dozens that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be sure thatrepparttar 103884 tactics you pick are known to reach folks just like your audience members.

Rather than using higher-profile news releases, since a message is often dependent for its credibility onrepparttar 103885 means used to deliver it, you may decide to unveil it before smaller meetings and presentations When questions about progress are heard, you and your PR team should get busy on a second perception monitoring session with members of your external audience. And remember to use many ofrepparttar 103886 same questions used inrepparttar 103887 first benchmark session. Difference this time is that you will be alert for signs thatrepparttar 103888 bad news perception is being altered in your direction.

If momentum flags, you can always accelerate matters by adding more communications tactics and increase their frequencies.

When all is said and done, you want your new PR blueprint to persuade your most important outside stakeholders to your way of thinking, then move them to behave in a way that leads torepparttar 103889 success of your department, division or subsidiary. Period.

And, when you think about it, we are fortunate indeed that our key stakeholder audiences behave like everyone else – they act upon their perceptions ofrepparttar 103890 facts they hear about you and your operation. Leaving you little choice but to deal promptly and effectively with those perceptions by doing what is necessary to reach and move your key external audiences to actions you desire.

A great way to do PR.

end

Bob Kelly counsels, writes and speaks to managers about usingrepparttar 103891 fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department ofrepparttar 103892 Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com



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FAQs about buying Property In Spain

Written by Jamie Mills


Continued from page 1

What is a notary ?

A notary formalizesrepparttar sale of a property; they check thatrepparttar 103875 title deeds and purchase are in order beforerepparttar 103876 final payment is made, andrepparttar 103877 purchase document signed. The notary will then fax a copy ofrepparttar 103878 purchase document torepparttar 103879 local land registry office, andrepparttar 103880 final registration ofrepparttar 103881 documentation normally takes around 2 months.

What if I change my mind ?

You are committed byrepparttar 103882 signing ofrepparttar 103883 private purchase contract, and if you choose not to completerepparttar 103884 transaction you will lose your 10%. If you have not reached this stage ofrepparttar 103885 purchase all you will lose is your deposit.

What are community fees ?

Community fees generally apply to properties that share benefits e.g. community swimming pool(s), general maintenance, gardening and security. These fees are set by a president and committee who are voted in at an AGM (Annual General Meeting) every year.

Is it easy to open a bank account in Spain ?

This can be arranged by you or your lawyer, and is very straight forward. Normally all that is required is a passport and a small deposit torepparttar 103886 account.

Are properties freehold ?

Yes they are.

Who pays your commission ?

The vendor pays our commission; yourepparttar 103887 buyer pay no fees or commission.

Are there any additional fees to pay like stamp duty inrepparttar 103888 UK ?

Yes there are; as a rule you should allow an additional 10% on top ofrepparttar 103889 purchase price, to cover fees including lawyers,repparttar 103890 notary, property registration and transfer tax.

Jamie Mills is a consultant for Hiperprop SL, expert agents in buying Costa del Sol Property. www.hiperprop.com


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