Once you've got your release written, submit it to as many media outlets as possible. You can find media databases and lists of editors all over web. One that I've had particularly great luck with is Gebbie.com., try them, and also do a search to see what you can come up with on your own. Submit to all of your local papers, radio stations and TV stations as well. Too often people doing business online forget about local media, and sometimes they can be your biggest champions.

Linking your release to a popular story in news can also get an editor's attention. If a specific topic is already on tips of people's tongues, a related release is much more likely to be picked up. Media people tend to think that a typical audience can only stay interested in a few topics at a time, so if you can tie your story in to something that's already getting buzz you'll have a much better chance. If you don't get picked up right away, keep trying. What an editor ignores today may sound like a great story next month. Don't give up.

The time at which you submit your release is crucial as well. You will always have a better chance of being noticed if editor receives your story before 3pm. Late afternoon is deadline "crunch" time for newspapers, past prime news times of radio, and getting into last minute preparation time for TV news. Keep that in mind and don't get lost in shuffle.

If you do it right, submitting a press release can be a great way of getting word out about your business. There's money to be made out there if you just know how to do it.

3) Write down everything you can think of that relates to your business. You may even start with a narrative description in paragraph form.

4) Now, make a list of top 25 or 30 things that are important and worth mentioning. Whittle that list down to 8 or 10 of most important things you wish to say. Now eliminate repetition or things that are not really that necessary to your product or service. Get your list of words or phrases down to 3 or 4 central elements.

5) Based on your final core selection, make up some phrases that will serve as your taglines for consideration. Keep them short and use simple, everyday language.

Which of these taglines would you remember best ? :

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"Joe's auto repair shop, lowest-prices and best service" OR "Quality Care For Your Car !"

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"The Best Tax Service Anywhere Around The Town !" OR "Your Tax Experts At Work !"

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"Emergengy ambulance service available 24-hours a day" OR "When Minutes Count!"

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Well, you get idea!

Do some test marketing with your final two or three best taglines. Discover one that works best for you and incoporate it into all of your promotional messages.

Remember, like any of life's endeavors, experience and practice help to improve your skills level. If you want to be a good writer, write a lot !

Best of luck in your promotional efforts !