A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business?

Written by Debbie LaChusa


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LogoWorks

For $300 to $500 you'll get a variety of logo designs to choose from and you'll have them within just a few days. Plus you'll get several rounds of revisions to make sure you are completely happy with your final mark.

What I like most about Logoworks

They require you to complete a creative direction worksheet that ensures their designs are strategically on target with your brand. This is KEY if you want your logo to be a good representation of your business. If anyone offers to design a logo for you without some form of creative brief or direction worksheet, don't do it!

If you don't have a logo, or if yours is in need of an overhaul Check out LogoWorks by visiting http://www.10stepmarketing/greatlogo.htm

(C) 2005 Debbie LaChusa

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com


Reach Thousands of Your Prospects, Absolutely Free

Written by Debbie LaChusa


Continued from page 1

About a week later, both stories hit. One publication ran my press release verbatim andrepparttar other covered allrepparttar 146856 content in my release and added quotes and information from her phone interview with me.

PR isn't hard when you follow these 6 basic rules:

(1) Identify news outlets that reach YOUR target audience

(2) Send news that is important to, and includes a clear BENEFIT forrepparttar 146857 publication's audience

(3) Send your release torepparttar 146858 APPROPRIATE writer or editor

(4) Include a "HOOK" or something that makes it more interesting or relevant torepparttar 146859 publication and their audience (in my case, sincerepparttar 146860 writers coveredrepparttar 146861 local advertising community, I led withrepparttar 146862 fact that I am a local ad agency veteran)

(5) Follow up with a phone call

(6) Make yourself available to do an interview, answer questions or provide additional information

While I didn't expect a whole lot to happen as a result of this release being published (my objective was simply to announcerepparttar 146863 launch of my business and to paverepparttar 146864 way for future news. I know it usually takes multiple message exposures to generate significant results),repparttar 146865 short-term results were amazing.

Not only did it generate sales, I also received an invitation to speak as a result ofrepparttar 146866 stories.

What news could you share about your business? What news outlets reach your prospects? Consider newspapers, magazines, radio and TV stations, websites, and any other form of media you can think of.

What "hook" could you use? I challenge you to consider how you could use PR to market your business. It really is easier than you think andrepparttar 146867 results can be amazing!

To seerepparttar 146868 press release I sent out (Agency Veteran Launches Marketing Training Program) and PDFs ofrepparttar 146869 resulting articles, visit http://www.10stepmarketing.com/news.htm

(C) 2005 Debbie LaChusa

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com


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