The Market

Who is your market? What is demographic? Is market strong? Is it growing? What challenges are facing market? How will you reach market? What are costs involved in reaching this market?

The Competition

Who is direct competition? Who is indirect competition? How does your product compare to theirs? What is your unique selling point? Can your competitors readily duplicate your product or service? How are they likely to react when you enter market?

(Note: Direct competition refers to companies providing same or similar service. If you are offering yoga classes, for example, your direct competition will be other individuals or businesses that are offering similar classes within your geographic area. Indirect competition refers to other ways in which your potential customers can obtain a similar product or service. Yoga books and videotapes, yoga television shows, etc., as well as businesses offering classes such as Reiki, Shiatsu, Pilates, etc., are your indirect competitors.)

Budget What will it cost you to start your business? What will it cost to run it? Where will money come from?

Satisfied with results of study? Excellent. Now take that enthusiasm and commitment and set about creating your brand new business! You and your feasibility study are a dynamic duo!

================================================ How to Write Business Plans, Business Proposals, JV Contracts, Human Resource Package, More! No-cost ebook "Beginners Guide to Ecommerce". Business Writing by Nightcats Multimedia Productions http://www.nightcats.com ================================================

Apparently, Dr. Secretan is saying something many people are ready to hear. At least some pretty "heavy hitters" in business world are ready to hear it.

Frankly, I wish I'd written statement myself. Maybe you do as well. I'm willing to bet you've at least had similar thoughts at one time or another.

What gets in way of us standing firmly in that possibility?

What stops us from actually aligning our actions with idea that primary purpose of an organization is to help people evolve, express their creativity and contribute their life-source to greater good of all?

What gets in way of us practicing "inspiration of soul?"