A Fast and Simple way to Update Your BusinessWritten by Al Hanzal
Continued from page 1
3. Your Buyer’s Shopping Experience If your customers and market have changed, how do these changes affect your customer’s buying experience? Customers today have many buying options. Does presence of chain stores affect your operations? Do internet buying options affect your business operations? Customers today are looking for specific types of shopping experiences. Some want to buy simple and fast. Others want to make purchases slow and leisurely. What changes could you make in your customer’s shopping experience that would set you apart form your competitors? Think of difference in getting your oil changed at a Jiffy Lube business with plastic chairs and left over coffee. Compare this to getting same oil changed at a Lexus dealer with a plush waiting room and high speed internet access.
4. Your Customer Follow Up Activities Having customers buy more from you and buying more often is triggered by relationships you establish with them and your follow up efforts. Once upon a time, sending postcards was enough. Today, option of email notices, electronic newsletters and other fast, quick and inexpensive communication options change customer follow up’s. Have you looked at your follow up activities to see if you can update these functions to make them faster, easier and more efficient for both you and customer? Today’s customers expect you to use contemporary forms of communications. Are you taking advantage of these forms?
Conclusion These are several key areas you can use to update your business operations. Just as your software is updated on a regular basis, you need to make fixes and enhancements to your business on a regular basis. The next time you see question on your computer, “Do you want to update now?” remind yourself to update your business operations.
If you want to learn more about how you can use niche building strategies to increase your profits, email me at email@example.com. For more articles on small business issues click www.innovativesellingskillsforsmallbusiness.com.
Al Hanzal helps small business owners improve their profits by using simple and easy exercises to improve their business.
Only The Weak Ones Quit!Written by graham and julie
Continued from page 1
The problem was, six months later, no work. He had visited a couple of owners of small and medium sized businesses to talk over their problems, sorry issues, but he was never retained. He felt that they were either seeing him out of politeness, because they couldn't say no over telephone or because they were trying to pick his brains at meeting rather than pay for his ‘expertise'. David actually met one owner on a number of occasions, including buying him lunch, but to no avail. Lyn, his wife, was getting worried because redundancy cheque had long since disappeared and their savings was going same way. He refused to apply for jobs saying that he knew he was doing right thing. He just hadn't found right company yet. David's sole marketing was cold calling and calling his old network in case they had anything. As months ticked away so did his money, his temper, his relationship and his health. His cold calling got less and less because ‘that didn't work'. He found himself reading more, buying more and more management books and magazines and becoming better organised. He had a great filing system but no work. He decided he needed a web site. So spent hours and hours designing and developing his web presence. Many, many hours not contacting a potential customer because they would now come from web. The months went by, savings got less and less. His wife worked more and more hours to keep ship afloat. You see, David couldn't quit. He couldn't accept that being a management consultant wasn't working for him. Because only weak ones quit. The difference between success and failure is that successful entrepreneurs know when to quit a project and start again. They are not attached to their loss making thoughts, attitudes and beliefs. It is strong, focussed and determined that quit failing ventures before it costs them a lot of money. It is an ego driven myth that only weak ones quit. Graham and Julie www.desktop-meditation.com
to see more of our work please go to www.desktop-meditation.com