A FREE LESSON ON HOW TO EASILY WRITE ADS THAT ARE GUARANTEED TO MAKE YOU MONEY.

Written by ERIC BORDEN


Continued from page 1

I will use a previous example of a PFBS statement fromrepparttar ebook “Internet Marketing On A Shoestring Budget” To demonstrate how this data is used to create ad. Copy.

Problem: Spending too much money on advertising

Feature: Low cost marketing.

Benefit: Save money

Solution: Cutting ad budget while increasing profit

The research collected from my target market, proved that many businesses had high advertising costs and were looking for methods to reduce their expenditure. This isrepparttar 108066 Problem I will focus on to craft my ad.

My product “Internet Marketing On A Shoestring Budget” offersrepparttar 108067 following feature, benefit and solution that address this problem.

Feature: Low cost marketing.

Benefit: Save money

Solution: Cutting ad budget while increasing profit

Sample Ad.

Learn How Top Internet Marketers Are Using Free Advertising To Generate Thousands Of Dollars A Day In Sales.

Are you spending a fortune on Internet advertising? Well No More! Discover how to dramatically reduce your ad costs by usingrepparttar 108068 proven methods described in “Internet Marketing On A Shoestring Budget”. The secrets exposed in this ebook are used byrepparttar 108069 top online millionaires to produce thousands of dollars a day in sales. Join this elite group by getting your copy today. Also, if you act! Right Now, you will receive a Copy of Ideasexplored. This ebook takes a look atrepparttar 108070 most profitable Internet products.

Note: You may want to shorten this ad if paying on a word or line basis.

How my ad copy followsrepparttar 108071 “Blueprint For Success outline”

·Get Attention- Inrepparttar 108072 headline, I usedrepparttar 108073 phrases: Free Advertising and Generate Thousands Of Dollars A Day In Sales as a means to getrepparttar 108074 readers attention.

·Create Interest- The beginning ofrepparttar 108075 ad: Are you spending a fortune on Internet advertising? Well No More! Was designed to getrepparttar 108076 reader wanting more information aboutrepparttar 108077 product and to continue readingrepparttar 108078 ad

·Get them excited-The body ofrepparttar 108079 ad: Discover how to dramatically reduce your ad costs by usingrepparttar 108080 proven methods described in “Internet Marketing On A Shoestring Budget”. The secrets exposed in this ebook are used byrepparttar 108081 top online millionaires to produce thousands of dollars a day in sales. My purpose here was to getrepparttar 108082 reader excited and to create desire forrepparttar 108083 product. .

·Give them a reason to act-The conclusion: Join this elite group by getting your copy today. If you act! Right Now, you also will receive a Copy of Ideasexplored. This ebook takes a look atrepparttar 108084 most profitable Internet products. This is where I gave them a reason to act now.

In conclusion, after determining what product to sell to our target market,repparttar 108085 next task is how to craft a message that will effectively reach those potential customers. Copywriting isrepparttar 108086 art of writing words and messages that successfully sell a product or service. Mastering this skill is essential torepparttar 108087 success of any venture. However, by following some simple rules will make copywriting an easier and more profitable task. Before actually writingrepparttar 108088 ad, make sure it is short and torepparttar 108089 point. A potential customer is more likely to respond to something that is easy to read. Also, your ad needs to accomplish these 4 things: Get Attention, Create interest, get them excited and give them a reason to act, referred to in this article asrepparttar 108090 “Blueprint For Success Outline”.

Finally, takerepparttar 108091 “Success outline” and insert information that pertains to your particular business. Here againrepparttar 108092 PFBS (Problem, Feature, Benefit and Solution) equation could be used.

Remember always test your ads to see what works best. There are so many ways to word them. Ifrepparttar 108093 first one does not work, don’t get discouraged try different approaches until you find a “true winner”.



About The Author: Eric Borden is the Publisher of Internet Marketing Ideas Explored. www.ideasexplored.com. This ezine explores hot products and hidden markets for online selling. In this publication you will find information on in demand products and methods in which to market them.




Are Keywords Destroying the Flow of Your SEO Copy?

Written by Karon Thackston


Continued from page 1

You’ll also want to vary your terms to avoid absolutely bombardingrepparttar reader (andrepparttar 108065 engines) withrepparttar 108066 same keyphrases. That *may* meanrepparttar 108067 need for longer copy *if* your target audience is one that would respond well to longer copy.

Try this instead:

Progressive, creative, upbeat. Those are phrases that best describe many online businesses based in New Orleans. Web design for your organization should match your style. Never created from templates,repparttar 108068 site designs you’ll receive will be truly reflective of your corporate personality. Because we work exclusively with companies located in or near New Orleans, Web designs retain that Big Easy feel.

Seerepparttar 108069 difference? By breakingrepparttar 108070 phrase up, you work withrepparttar 108071 flow of natural language instead of against it. To your site visitors andrepparttar 108072 engines, it appearsrepparttar 108073 phrase is just part of a written conversation instead of something that has been purposely (and carelessly) tossed in forrepparttar 108074 sole benefit of higher rankings.

So, isrepparttar 108075 flow of your current copy destroyed by keywords? Are you scaring off bothrepparttar 108076 engines and your visitors? One quick check can help you decide. Read your copy out loud. (Or better yet, have someone else read your copy out loud.) Does it sound odd? Does reading it feel forced or stiff? Wouldrepparttar 108077 sentences you’ve written in your copy seem out of place inrepparttar 108078 course of a verbal conversation with someone? If you answered “yes” to any or all of these questions, you might better take a closer look at your Web page.



Karon is author of “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy).” Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language. http://www.copywritingcourse.com/keyword


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