Here’s what I would do with it:

Create an affiliate program if you don’t already have one. You can use Clickbank if they do your payment processing, or you can use one I prefer which you’ll find on my website address listed below.

Set up a generous commission for those that refer people to your site. I like to use 40%.

Next, get your sales letter for your product and rework it until you have it converting like crazy. There’s a ton of sites that can help you learn to write better copy, and you’ll find some resources on my website. Or, if you’re not do it yourself type, hire a results only copywriter to craft a hard-selling letter.

Once you have your sales letter pulling profits well, and you have an affiliate program in place, craft one more sales letter. This is one that you’ll send to your competition.

In it, you’ll want to explain how your product matches their sites content. You’ll let them know that you want to make them some money by simply placing a link on their site that points to your product. Explain how much they can make, and tell them how well your sales letter converts. Then give details of how they can sign up and become an affiliate for you.

Now here’s what you do….

Search on your list of keywords and send your sales letter to top three under each search. Just make sure to keep a database of whom you’ve sent what to so you don’t bother those not interested.

But on a recent mailing of my own, where I sent sales letters out to my competition and offered to pay them when they funneled traffic to my site, 100% came back with a “yes”.

And results have been amazing. Plus, consider total amount of time invested was about 8 hours. But now that everything’s in place, I simply let them money roll on. And it will keep continue to stream in for years to come.

So how do you apply confidence to a sales letter you’re writing? Start by looking at some of marketing pros. See words and phrases they use to display confidence. If an online marketer is making money with their sales letter then they’re displaying confidence in it.

Check your sales letter. Do you sound confident in it? Are words you’re choosing stating that you’re very sure about what you’re doing? Do you show that you’re authority on subject, and that to pass on offer would be crazy? Of course, you might not say that, but your sales letter should reflect it.

Write your sales letter like product is sold, you’re just explaining what they’re about to get. For instance, use phrases like “You’re about to learn all marketing secrets”, or “You are also going to learn”. Just keep in mind that customer is already sold.

That’s not to say that you don’t want to write your sales letter in traditional sense of selling a prospect. But you want to sprinkle it with phrases that assume anyone would make purchase after seeing benefits they’ll receive.

Another phrase to use is something like “You can’t afford not to purchase.” It shows confidence that reader has to make purchase or results could be disastrous.

Remember though, that customers still need to feel in control of their decision. Using phrases like “You are going to buy” sound threatening. By crafting a letter that shows confidence, but doesn’t demand customer to buy, you’ve got a powerful sales tool that will work for you over and over again. It’s a thin line, but with practice you will soon master it.