A Day in the Life of a Freelance Copywriter

Written by Glenn Murray

Continued from page 1

6) Visiting clients

Althoughrepparttar wonders of modern email let a freelance copywriter get through about 95% of their work without ever leavingrepparttar 105150 office, it’s sometimes still a good idea to do thingsrepparttar 105151 ‘old-fashioned’ way – especially if you expect to work with them quite a bit. Shake hands and put a face to a name. And remember, everything aboutrepparttar 105152 meeting reflects on you and your business. As with your proposals, think about WHAT you say, HOW you say it, how you PRESENT. Always organiserepparttar 105153 meeting with plenty of notice, confirmrepparttar 105154 day beforerepparttar 105155 meeting, be on time, summariserepparttar 105156 meeting, and provide a call to action. (Try to do these last two both atrepparttar 105157 end ofrepparttar 105158 meeting and via email afterrepparttar 105159 meeting.)

7) Office admin

Even for a low overhead business like copywriting, there’s always something! Changing phone plans, upgrading/fixing computers, your internet service is down, your website is temporarily unavailable, you’re enhancing your data storage procedures, you need new printer or fax ink cartridges… Office administration takes up a surprisingly large chunk of your day. Make sure you allow for it. This means allowing time to dorepparttar 105160 work, and factoring that time into your quotes. If you don’t, you’ll be continually working intorepparttar 105161 wee hours and/or losing money.

8) Marketing strategy

How do you generate business? Cold calls? (See 12 Handy Tips for Generating Leads through Cold-Calling.) Website? (See Copywriting & SEO Articles for numerous website & SEO articles.) Networking? Word of mouth? Repeat business? Agencies? (See also 10 Tips for Aspiring Freelance Copywriters for some tips on succeeding as a freelance copywriter.) No matter what your strategy, you need to give itrepparttar 105162 time it deserves. It’s a good idea to average around an hour a day to thinking about and implementing marketing strategy.

9) Industry research

Stay up to date onrepparttar 105163 latest copywriting industry research. Read research on usability, readability, and scannability (visit Jakob Nielsen's website on usable information technology or GoodExperience.com and subscribe to their newsletters). Read up on search engine optimization (see SEO for CEOs – Search Engine Optimization Unmasked for CEOs or try subscribing to a newsletter from WebProNews.com or Site-Reference.com). Try to track how day-to-day language is changing (what buzz words to use, what buzz words to avoid, what rules are being overlooked in spoken English, what sounds make a positive impression on people, etc.). Knowrepparttar 105164 difference between writing forrepparttar 105165 web versus writing for print versus writing for search engines (see Copywriting & SEO Articles for some relevant articles). If you want to scratchrepparttar 105166 surface, spend 10 minutes every day.

10) Subject matter research

Whether it’s website copywriting or advertising copywriting, to do a good job, you need to know a lot about your subject material. This means both specific knowledge aboutrepparttar 105167 client’s product or service as well as more generic ‘domain’ knowledge. Clients have a tendency to not supply enough information. Make sure you interview them thoroughly. And then let them know you’ll probably need to ask further questions. Even then, you may find yourself doing a bit of independent research. The Internet is your saviour, but always run any information by your client before publishing. When you’re quoting on a job, try to figure out how much detailrepparttar 105168 client will be able to supply. You can even ask them to estimate how much they’ll supply (i.e. All, Most, Some, or None). This is a good technique as it gets them thinking about your requirements while atrepparttar 105169 same time giving you some idea how much time you’ll spend researching.

11) Planning

In one important respect, website copywriting and advertising copywriting are no different from any other form of writing; planning is vital. For more specific planning information, see Engage Your Customer – Write About Benefits and Writing Benefit-Driven Web Copy – 4 Steps to More Sales.

Happy writing!

* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

10 Things You Should Expect From Your IT Copywriter

Written by Glenn Murray

Continued from page 1

5) Marketing Experience

Actual marketing experience is a big plus. It brings with it a broader understanding of strategic marketing andrepparttar realities of working with a range of challenging people and evolving products and services. Look for an IT copywriter with corporate experience as a marketing manager or marketing coordinator, or someone who runs a copywriting business with a heavy marketing focus.

6) Testimonials

Anyone can call themselves an IT copywriter; few have repparttar 105148 client testimonials to prove it. Testimonials are a great way to validate your IT copywriter’s claims. Ask to see some and read them carefully. Don’t just look atrepparttar 105149 company name and logo. You need to determine ifrepparttar 105150 clients’ words back uprepparttar 105151 copywriter’s claims. And make surerepparttar 105152 testimonial relates torepparttar 105153 type of work you’re commissioning (or something with similar requirements).

7) IT Samples

The proof is inrepparttar 105154 pudding. ALWAYS ask potential IT copywriters to send you samples of their work. And – as with testimonials – don’t be fooled by flashy packaging, big names, and recognisable logos. Readrepparttar 105155 words. Are they relevant to your project? Do they convey a clear understanding ofrepparttar 105156 subject matter? Do they convey benefits or just features? Are they written in a style that you find easy to read, yet compelling? And after you’ve readrepparttar 105157 words, double-check exactly how much inputrepparttar 105158 copywriter had in their writing. Not all copy is written from scratch. Some copywriters work in teams, and others do more editing than writing. Make sure you get a clear understanding of your IT copywriter’s abilities and experience before commissioning them.

8) Understand Benefits

Your customers aren’t interested in what you do; they’re interested in what you can do FOR THEM. In other words, they’re interested in what benefits your product or service will deliver. How will it make their day easier, more enjoyable, less stressful, safer, or more profitable? Identifying benefits is one ofrepparttar 105159 hardest tasks in any advertising project. In fact, many people rely on their copywriter to help them uncover repparttar 105160 most compelling benefits. Does your IT copywriter truly understandrepparttar 105161 benefits you’re promoting?

9) Contributes value

A good IT copywriter should have solid professional experience. They should bring value to your marketing push which goes far beyondrepparttar 105162 written word. Strategy, tactics, imagery, contacts, anecdotes, corporate identity… Your IT copywriter must bring more torepparttar 105163 table than grammar and punctuation. Expect them to make suggestions, not simply take notes and say “Yes”.

10) Plus allrepparttar 105164 normal copywriter requirements…

Of course, your IT copywriter must be able to satisfy allrepparttar 105165 normal copywriter requirements. Ask for a contract of works to be completed, a time estimate, a plan of attack, a CV, and SEO copy skills (if search engine presence is important to you). For more information about what to expect from a normal copywriter, see http://www.divinewrite.com/websitecopywriter.htm.


Traditionally, copywriters have been seen as a small cog inrepparttar 105166 big advertising machine. As a result, most copywriters have risen throughrepparttar 105167 ranks of generic advertising agencies. These days, however, more and more people are sidesteppingrepparttar 105168 agency and going direct torepparttar 105169 copywriter. This approach gives them consistency across all of their written collateral, more compelling and engaging copy, and more responsive service. Within repparttar 105170 industry, this change means that copywriters aren’t confined to ad agencies, and are able to specialise. The end result to you? While finding a good IT copywriter with an IT background is still a big challenge, it’s certainly becoming easier. You simply need to takerepparttar 105171 time to askrepparttar 105172 right questions.

Good luck.

* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

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