Anyway, there is another program called ForgeIcon - try to find it on Google. If you don't want to download any program, go to http://www.favicon.com. They have an online software to help you make icon.

Use your artistic genius to make icon, and name it as "favicon.ico". All icon files have extension .ICO (but of course).

UPLOADING IT

You need to upload icon on your server if you really want it be visible to your visitors. For that you need an FTP program. I use CuteFTP that you can probably get at http://www.cnet.com or some other free download site.

Some simple folks also use good old browser to upload a file by simply typing FTP path in location bar. In case of browser, you just have to copy-paste file, that is, if you have login and password.

Then, save favicon file in folder where you want it to appear. For example, if you want it to appear with http://www.maindomain.com then you save favicon file in root folder of your server, that is, it's path should be http://www.maindomain.com/favicon.ico. But, if you want a different icon to appear with http://www.maindomain.com/subdomain/anotherfile.html, you need to store new icon (with same name - favicon.ico) in folder "subdomain", that is, path of second icon file should be http://www.maindomain.com/subdomain/favicon.ico.

After this, whenever your web site is accessed, icon shows up, and it remains there when site is book-marked or added to Shortcuts section of browser.

So this is how you can create and use your own icons on your web sites.

2 - Typos and Spelling

Typos and misspelled words can severely undermine an otherwise great site. Check and recheck every page for these errors.

3 - Navigation

Broken or missing links are all too common on many sites I visit. So, double-check all your links and make sure they are functioning properly. Those 404 messages are a big-time turnoff, plus it means part of your site is inaccessible.

If you have a lot of links on a page, arrange them in neat rows with uniform spacing between each.

It is critical to have all links clearly identified.

4 - Design

Your color choices are a matter of personal taste. But try to avoid using too many colors. This can give your site a carnival-like effect that leaves your visitors tired and dizzy. As a general rule you shouldn't use more than four colors.

Too many different fonts on a page can also have a negative effect on your design. When I look at a page that somehow just doesn't look quite right, but I can't put my finger on problem, it usually turns out to be font(s).

Animation is great, but too much movement is distracting. Don't load your pages with too many banners. One or two at top or bottom should be limit.

This concludes your web site's tune up. These guidelines are by no means an exhaustive list of all problems and errors that can plague a website. But, it is an effective checklist of more common flaws, and it will serve to greatly improve performance of any web site.