A Cost Effective Way to Advertise Online . . . Permission E-Mail Marketing

Written by Robin Nobles

Continued from page 1

3. Respond to your e-mail or torepparttar questions asked onrepparttar 109592 form within 24 hours, if not sooner. When people go online looking for something, they usually send e-mail out to 5-6 companies. If your company isrepparttar 109593 first to respond, and if you've takenrepparttar 109594 time to answerrepparttar 109595 questions professionally and thoughtfully, you'll have a jump over those other companies, many of which won't even answerrepparttar 109596 e-mail at all.

4. Always provide a way to "opt-out" of your e-mail list. Make it very clear how your subscribers can choose not to receiverepparttar 109597 newsletter or e-mail any longer, and then immediately unsubscribe them when they write to you. Remember: having permission to sendrepparttar 109598 e-mail inrepparttar 109599 first place by only adding those who have contacted you and expressed an interest in your product, and giving those people a way to get off your mailing list, will differentiate you fromrepparttar 109600 millions of e-mail spammers that have given e-mail marketing such a bad name.

5. Take time in creating your subject line for your e-mail marketing campaign. Make sure it doesn't sound "spammy" in any way. Including your name or company name is a possibility, as well as describingrepparttar 109601 focus ofrepparttar 109602 e-mail. With these new e-mail programs that combat spam, if you use a subject line like, "We've got GREAT news for you!" or "Hi, Friend!," you can expectrepparttar 109603 e-mail to be deleted without ever making it to your potential customer.

How can you learn effective permission e-mail marketing strategies?

Stephen Mahaney attributes much of his online success to effective permission e-mail marketing. He's even gone so far as to write a course onrepparttar 109604 subject, which I've personally reviewed. It offers a step-by-step approach on how to create an effective permission e-mail marketing list and how to market to that list. The course even comes packaged with a full version software program for merging each message withrepparttar 109605 people on your list so they'll each get a personalized e-mail.

So, with Time Magazine pushingrepparttar 109606 importance of e-mail marketing torepparttar 109607 forefront of marketing online, here's information about Stephen's "Business Guide to Permission Email Marketing" course and software: http://www.email-solutions.com/moreinfo/

How effective is permission e-mail marketing?

Traditionally, permission e-mail marketing campaigns result in a significantly higher response rate than traditional direct marketing or other forms of online advertising, such as banner ads. According to FindMoreBuyers.com,repparttar 109608 response rate for a typical permission e-mail marketing campaign is 4-12%, where asrepparttar 109609 response rate for a banner ad is .5-1%. Quite a difference. http://findmorebuyers.com/page.cfm/205

According to Emarketer.com, DoubleClick projects that e-mail marketing budgets will increase by 17.0% in 2002, which is nearly twicerepparttar 109610 rate of other types of online marketing, which are expected to gain 9.0%. TV, print and radio budgets are all expected to decrease. Not only that, DoubleClick reports that 61% of marketers plan to increase their e-mail marketing budget in 2002.

Forrester Research estimates thatrepparttar 109611 total spending for e-mail marketing services inrepparttar 109612 United States will reach $2 billion byrepparttar 109613 end of this year. http://www.emarketer.com/products/report.php ?email_mktg&PHPSESSID=f564eda06be98116905028b857b834c4

So, hit whilerepparttar 109614 iron is hot, and permission e-mail marketing is certainly "hot" right now! Learn how to use it effectively, and then watch those profits increase! http://www.email-solutions.com/moreinfo/

Robin Nobles, Director of Training, Academy of Web Specialists, (http://www.academywebspecialists.com) has trained several thousand people in her online search engine marketing courses. She also teaches 4-day hands on search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).

10 Tips for E-mail Etiquette

Written by Tim North

Continued from page 1

> > > > This isrepparttar text ofrepparttar 109591 original > > > > message that you are replying to. > > > >

If you receive a message like this, don't just forward it on. Do everyone a favour and spend a few minutes tidying it up.

6. Don't send unsolicited attachments.

That three megabyte movie file may berepparttar 109592 funniest thing you've seen for a long time, but don't automatically send it to everyone to know. Ask them first if they want to receive it. Many folks still receive their e-mail via modem, and at three or four kilobytes per second, your three megabyte file is going to lock up their Internet connection for quarter of an hour or so. Be polite and ask first.

7. Ensure that your PC is protected against viruses.

Unless you take suitable precautions (like regularly downloadingrepparttar 109593 latest definition file for your antivirus software), you runrepparttar 109594 risk of your machine becoming virus infected. Far worse, you runrepparttar 109595 risk of unknowingly sending virus-infected e-mail messages to everyone in your address book. This is not a way to win friends.

8. Don't type in ALL CAPITALS

There are two reasons for this. First, text in all capitals is harder to read. Second, typing in all capitals is considered a faux pas by most Internet users, and doing so may see your message ignored.

9. Thou shalt not spam!

It doesn't matter how good a deal you've got. It doesn't matter that you're just going to do it once. It doesn't matter that everyone else is doing it. That doesn't make it right for _you_ to do it. Don't send spam.

10. Wait a while before sending your message.

Proofreading your own work is a risky business. I'm a writer and proofreader by profession, but mistakes still manage to slip through in my own writing. The best strategy I know of is to put my writing aside for a while then look at it afresh. It's amazing what will often just leap out at you.

So if you haverepparttar 109596 time, wait an hour -- or even just ten minutes -- before you pressrepparttar 109597 "send" button. This will let you read your message again and, hopefully, spot any typos or other weaknesses before it goes out.

Armed with these ten tips, your e-mail should be well received every time. Good luck!

You'll find over 200 tips like this in Tim North's much applauded e-book BETTER WRITING SKILLS. It's just $19.95 and comes with a 90-day, money-back guarantee. Download a sample chapter here: http://www.betterwritingskills.com

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use