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Answer Repetitive Questions On-Hold As you’re on-hold spots are developed, remember this marketing strategy is a customer service tool as well as an advertising tool. Take
heat from your receptionist during busy call periods and answer those repetitive questions in on-hold spots.
On-Hold Advertising is Economical Advertising sales are based on number of impressions. If a business had one call placed on hold every ten minutes during an eight hour day 5 days per week, there would be 11,000 opportunities each year to market their business and services.
How to Evaluate an On- Hold Company Make certain you get both male and female voice talent, and that professional voice is pleasing. The studio you use should employ scriptwriters and offer a selection of licensed music to choose from. You choose music from their library, not on-hold company. You don’t want same stale music everyone else uses. In most cases all that is needed is an inexpensive off-the-shelf CD player.
Facts About On-Hold Advertising Eighty percent of businesses have nothing on-hold, so businesses that do set up programs are on cutting edge. Twelve percent of businesses do have a radio or CD tuned in while their customers are on-hold. Only 8% of businesses have on-hold programs.
The number of companies who use on-hold as a time to advertise are growing. That’s because business owners are realizing there’s no better way to impress a client who has never been to your office than a well designed, informative on-hold program. Remember in today’s competitive market, image is everything. On-Hold advertising is one of best facelifts a company could have.
R.J. Paradee is a host of the coast in his Virginia Beach, Virginia studio. He produces professional quality digital audio through his company, First Impression.
