A Copywriter Speaks: Hey, Give Me Back My Pen!

Written by Dina Giolitto


Continued from page 1

Asrepparttar most subjective of subjects, language leaves room for misinterpretation. Bad writing is like driving a car on an empty tank of gas, inrepparttar 138434 complete wrong direction. Without a solid vocabulary, one canít harnessrepparttar 138435 language. If one lacksrepparttar 138436 sense of what to say when, where, and to whom, to produce a desired response; someone, somewhere, will be laughing. That someone might be me.

A strategic writer organizes carefully. This is where all that stuff you learned in fourth grade English class comes in. That old schoolmarm wasnít drawing sentence diagrams onrepparttar 138437 board to torture you. She was trying to show you that words take different forms depending on their logical function within a sentence. This is how we employ order and organization to make meaning understood. ďHeís so dumb he canít even form a sentence.Ē Hey, many people of above-average intelligence really canít form a sentence! Itís one ofrepparttar 138438 reasons people hire professional writers.

Someone might see something like poorly written web copy and think, "That donít impress me much" (because today, poor grammar even finds its way into song titles). And maybe they wonít know why theyíre not impressed... but Iíll know! It will be due to flagrant disregard forrepparttar 138439 English language, and outright disrespect forrepparttar 138440 poetry in motion that is good advertising.

If youíre an accomplished writer, then God bless! Fightrepparttar 138441 good fight, little soldier, for Iím backing you allrepparttar 138442 way. If youíre a destroyer of quality writing: do us humble wordsmiths a favor and back away fromrepparttar 138443 pen. We love to hear you talk, we really do! Your expertise make us who we are because you confirm what we say. Youírerepparttar 138444 proof in our pudding; our real, live reference book! We love to listen and learn from you, and we love to pass your information along. We wonít take your credit. We promise! Iím your copy cosmetician, and Iím here to make you look beautiful.

Now, please - just give me back my pen!

Dina Giolitto is a New-Jersey based Copywriting Consultant with ten years of industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.


Copywriting FAQs

Written by Dina Giolitto


Continued from page 1

How did these brands come to berepparttar households name that they are? Consistency. If you want to build a solid reputation for your company, you must stand firm in your philosophy. You must develop an actual physical image that people recognize (think ofrepparttar 138433 Golden Arches). And above all, you must always speak torepparttar 138434 same people inrepparttar 138435 same way. When people know that they can count on you for predictable behavior, they'll begin to trust you. Customers who trust in your brand always come back.

As a copywriter, I'm your Branding Watchdog. I'll make sure you never fall offrepparttar 138436 branding wagon and start talking like somebody you're not. You should never have to tell your writer, "Let's work on branding," because it's something that gets factored in automatically. Branding is part ofrepparttar 138437 package, and you won't be a smashing success untilrepparttar 138438 backbone of your brand is firmly in place.

4. What if I don't care for what you've written?

Clients with a tight budget usually ask me this question. The answer that always pops into my mind is this: "Do you walk into a restaurant and ask, 'What if I don't likerepparttar 138439 food?'" Of course not, because you understand that there's always a small amount of risk. "Letrepparttar 138440 Buyer Beware!" isrepparttar 138441 famous cliche that still rings true. Even so: if I want to keep you as a customer, I'm going to dorepparttar 138442 best job possible to ensure your satisfaction.

I'm likerepparttar 138443 guy who runs a restaurant. He makes sure your food is prepared justrepparttar 138444 right way, so you'll enjoy it and return again. Likewise, I prepare your copy justrepparttar 138445 right way, inrepparttar 138446 hope that you'll absolutely love it and want to return to my website for some repeat business.

My sole purpose is to create writing materials that reflect your brand intelligently and professionally. You pay me to represent you, so I make your needs priority one. That means I provide rewrites until you're happy withrepparttar 138447 end result. Copywriters with a true passion for their work will welcome this challenge, and they won't stop until you're completely thrilled by what they've created for you. I truly feel this way, and I promise that once we work together, you'll "catchrepparttar 138448 creative fever," too.

5. How long will this project take to complete?

I'll be perfectly honest: to provide you withrepparttar 138449 most accurate assessment, I need your feedback. Give your copywriter a helping hand, and volunteer as much information as possible. How many words/pages? Will this be a kit that contains multiple elements, or a quick 500-word article? Will this project require in-depth research? All of this affectsrepparttar 138450 time it will take to do a quality job. And while quantity is important, quality is more important. I refuse to hand in sloppy work because you wantedrepparttar 138451 job done yesterday.

Additionally:repparttar 138452 less certain you are of what you want,repparttar 138453 longer I'll spend doing "test drafts" that you'll read and give feedback on. This is quite all right by me, but I will warn you that it may lengthenrepparttar 138454 time it takes to finishrepparttar 138455 project. Onrepparttar 138456 other hand, if you know exactly what you want and can express it in a detailed way, your website copy could take less than a week to create!

I hope I've been able to address your concerns as a potential copywriting client, as well as shed some light onrepparttar 138457 copywriting process itself. I truly love what I do, and nothing gives me greater pleasure than putting my creative skill to work helping you build an empire of wealth and success. If you're thinking of starting your own business, now's a great time. I wish you allrepparttar 138458 luck inrepparttar 138459 world! And if you ever need a copywriter... you know who to call. ;)

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is a New-Jersey based Copywriting Consultant with ten years of industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.


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