Now you understand why a website that is not promoted is a waste of space. Now, perhaps, you understand that success on Internet takes work, lots of it, at least until enough people know about you and your business and can find you through search engines.

Why am I being so negative? Because if you are sort of person who cannot take heat in kitchen, I want you to get out of it before you get burned.

To some extent, hypesters are right: making money on Internet is easy. But there are no true get-rich-quick schemes (except for hipsters if you fall for their talk).

The Internet is a communications medium. It is a way to get messages across to others (once they have found your message). But since they cannot see your eyeballs or read your facial expressions or body language, you have to win their trust in other ways (just as I hope to win yours).

Internet presence is about trust

The Internet is not like a store in a mall, and if you want to be successful with it, you cannot treat it same way. Let me make a point: apart from things like e-mails, chats and games, why do you sign onto Internet? Isn't it mostly for information? Now, assuming price is not a factor, why do you buy from one merchant and not another? Because of guarantee or because you read endorsements about their service?

The Internet, more than in a store in mall where you can see seller's face, is about trust. And you gain that trust by providing honest, reliable information.

You can have greatest product since sliced bread, but it will rarely sell itself on Internet. Your work, should you choose to accept it, will be to get your product noticed and to get yourself trusted. That is nature of Internet, whether it is used for a home-based business or by a giant corporation. ===========================================================

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