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But don't make mistake of thinking that, because level of "quality" varies, you can be more lax in presentation and attitude when submitting to sex markets. Most of these editors appreciate rofessionalism just as much as their mainstream counterparts. Writers wanting to break into this market need to make sure that manuscripts are presented professionally and that phone calls (or emails) are returned promptly.
There are, however, some markets that operate in a more "casual" fashion. While this can occasionally work in your favor - a query for an article, for example, can be as simple as a one-sentence email - it can also be frustrating. You'll have to get used to idea that not all of your submissions, queries and requests for guidelines will be acknowledged. Perseverance, so useful when writing in any genre, is even more of a requirement when writing for sex markets.
Another requirement is an exhaustive knowledge of your market and your audience. Sex markets tend to be even more specialized than mainstream markets; each magazine often targets a very specific personality as well as predilection. What this means is that in order to sell you have to do your research; you'll need to study magazine cover to cover and yes, that means pictures, too. (Of course, some sex writers look at that as a perk of their profession rather than a hardship, but that's another story.) It's also imperative to request guidelines when possible because sex markets often are very specific as to style, point of view and word count; it's important that you know exactly what they're looking for before you submit.
Of course, most important requirement when it comes to sex writing is that you enjoy doing it. It's an excellent choice for those writers who relish a challenge as well as those who enjoy stretching their imagination. Yes, it's a job, as is writing for mainstream markets, and it requires utmost in professionalism and commitment.
But writing about sex is also a whole lot of fun. Getting paid to do it, well, that's even better.
Katy Terrega edits a free newsletter for sex writers - http://www.katyterrega.com/newsletter.html - as well as a paid subscriber site for same, Sex-Writer.com -http://www.sex-writer.com . Both feature articles, market listings, reviews, calls for submission and more, all geared toward fledgling as well as professional sex-writers. She is also a successful sex writer and her credits include Gallery, Swank, Playgirl, Penthouse Forum, Writer's Digest and many others.