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6. Participate in trade shows. Get exposure by networking with others in your industry. While you're there, you can even make a pen and paper available to collect email addresses and/or postal addresses of people interested in receiving your newsletter or additional information about your product or service. Visit Trade Show News Network to search for trade shows of all types in industries worldwide: http://www.tsnn.com/
7. Visit your local Chamber of Commerce. They may be able to offer you suggestions on where you can promote your business locally.
8. Send out postcards. Postcards are short, attractive, and readers can easily see your information 'at-a-glance.' Don't forget to display your URL! Extravalue.com is a great place to get professional, quality cards at very reasonable rates.
9. Put your URL on every piece of printed material that leaves your office. This includes brochures, business cards, flyers, faxes, labels, letterhead, invoices, cheques, envelopes, and anything else you can think of.
10. Consider using promotional items such as notepads, pens, mugs, etc. Imprint these items with your URL. Give some away as gifts to your best clients. You can even sell them online! iPrint is one place you can find 'do-it- yourself' promotional items, including t-shirts, golf balls, pens, mugs, clocks, tote bags, and much more: http://www.iprint.com/ . And at CafePress.com you can upload your artwork, set your prices, and you're ready to sell.
11. State your URL on your voice mail message. Say your standard spiel, then add something like, 'For more information on [your product], visit our website at www.MyDomain.com.' uReach is a service that offers all-in-one communications service that includes voice mail, email, and faxes. http://www.ureach.com/
12. Seek potential partnerships with complementary businesses. For example, let's say you sell a dog training video. You could approach local groomers or dog agility centers and offer to share cost of their next direct mail campaign: when they mail a postcard or letter inviting their clients to return, you also offer their clients a discount on your dog training video. This way you both reduce your costs... you reach a targeted audience quickly, easily, and through a trusted party (the other business)... and your business 'partner' can make a valuable product available at a discount to their customers.
ABOUT THE AUTHOR: Angela is the editor of Online Business Basics, a practical guide to building a business on a beginner's budget. It's a proven hit with beginners, for the down-to-earth style and loads of instantly useable tips! For details, visit http://onlinebusinessbasics.com/article.html OR request a series of 10 free reports to get you started: mailto:firstname.lastname@example.org