Continued from page 1
6. Press releases. Your newsworthy press release could generate loads of free publicity for your business. Invest some of your marketing funds in educating yourself on how to generate publicity; an excellent source of information is Paul Hartunian's website at http://www.prprofits.com/ .
7. Advertise on a targeted website. Find complementary but non-competing sites and check their rates for advertising. Banner ads are most common type of advertising permitted; however, they're usually not very effective. Text ads or endorsements typically perform better.
8. Mini-sites. These small sites (typically around 3 or 4 pages) are focused on selling one product. There's usually no free content; just a sales letter, perhaps a FAQ and some contact information. Mini-sites are an excellent way to get your prospect to do just one thing, whether that's order your product or sign up for your newsletter. The costs to create a mini-site would include domain name registration and hosting fees.
9. Experiment with some of promotional services offered online. The only way to know for sure whether or not they'll work for you is to try them (and track results). Use discretion -- be careful not to associate your business with promotion services that are nothing but 'disguised' ways to spam! Before you shell out cash for these types of services, ask around for first-hand experiences.
10. Hold a conference. A great credibility builder is to offer a web or phone conference for your visitors. Use it to offer helpful information -- for example, you could open conference to questions from audience -- and generate additional interest in your product or service. Two sites that offer conference services are http://www.easyconference.com/ and http://www.bridgerentals.com/ .
Don't be afraid to invest in marketing your online business. Effective 'free' promotion is always wonderful, but there are many equally effective paid methods that can result in a great return on your investment. Be sure to track results for each method you use; that way you'll be able to concentrate your efforts on those methods that work best for *your* business.
Stay tuned next time for a checklist on promoting your Internet business in 'real world'!
ABOUT THE AUTHOR: Angela is the editor of Online Business Basics, a practical guide to building a business on a beginner's budget. It's a proven hit with beginners, for the down-to-earth style and loads of instantly useable tips! For details, visit http://onlinebusinessbasics.com/article.html OR request a series of 10 free reports to get you started: mailto:firstname.lastname@example.org