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Real businesspeople understand that no business is built in a single day; that every day, every action, is important in building up a business that withstands
test of time and returns a predictable profit. They are not throwing dice with a single hype-filled email, hoping that they'll "strike it rich" at touch of a button, without ever having to break into a sweat.
Real Businesses Understand People Want To TALK To You
When you're dealing with a hypster who tells Third Greatest Lie you're dealing with someone who doesn't want you to get close, who doesn't want you to have important follow-up information, and who flees rather than TALK to you.
When a hypster sends an email message, you can ordinarily only respond by email. You're given no other way. It's hype out, money in for hypster.
No reputable business works this way. At Worldprofit, for instance, we regularly send offers out. When people respond, they get a PERSONAL response.
You see, we know that people are going to have questions before they spend their money. We're prepared to answer them, to work with prospect.
We're not in business of sending hype promising that you'll be a millionaire before breakfast, then making it impossible for you to verify anything.
The reason we've gone from being a home-based business in a back bedroom in 1994 to being a multi-million dollar corporation now is because we've anchored company in VALUE and made a conscious effort to work with people who are interested in value we offer. This is why Worldprofit has grown while so many other Internet companies have crashed and burned.
DO YOU HAVE THE MEANS TO COMMUNICATE WITH YOUR PROSPECTS?
If you expect to grow your business, you must have means to communicate with your prospect. The hypsters don't bother with these means; their goal is "quick buck", not mastering long, sustained process that produces real, solid, long-term growth.
To succeed online, you must have
* a domain where you post value-oriented information about what you're selling * professional design. You cannot just throw information at people and expect results. You need to present this information professionally, using a professional designer who is aware of constant changes in online graphics and design. * a listserver so that you can communicate easily with your prospects, customers, subscribers. * a sales manager, so that you can get back to your prospects automatically, until such time as they are ready to respond and work with you. * a traffic growth system. You must grow your traffic daily, since traffic is absolutely indispensable in growing any business, online or off.
As you review this list, how many of these vital tools do you have, are you using?
The fewer you have, more you must use hype to sell what you're offering... more, that is, you're relying on Third Greatest Lie to help you make sales... and less likely you are to build a reputable business producing solid profits in return for reasonable labor.
We All Live In A Moral Universe -- Like It Or Not
It is easy to conclude, reviewing state of world nowadays, that morality counts for nothing. Every day we are assailed by stories in newspaper which speed us to this conclusion. We wonder: does character count for nothing? Is morality a blasted concept? Is there any point wondering about right and wrong?
The truth is, though it is easy to lose sight of it, great question for us remains same question others have wrestled with before us: how do we lead good and moral life? How do we do right in a world so often rewarding wrong?
There is something in each of us which, however hard we run from issue, keeps pulling us back, forcing us to come to grips with fact that we are responsible for what we do and that it our responsibility to do good, to live responsibly, to treat others honorably. It is only way to live life worth living. For as people commonly say, "What goes around comes around."
Stop Lying Today. Start Building A Reputable Online Business Today.
If you're one of those people who has been trying to succeed by selling hype. Stop it TODAY. Review what you're offering and ask yourself where VALUE is. If it's not there, drop it TODAY.
If you've been trying to build a business on Third Greatest Lie, make today day you resolve to change not only your business but your life.
Start selling products/services of value.
Get tools you need for online success, so that you can not only communicate value but work with your prospects and customers, helping yourself by helping them.
Stop trying to build an online business on a crap shoot, staking all on one spam email transmission. Instead, build for tomorrow by offering value today and expecting to do work that ensures success.
When you do these things, you can look world in face proudly, knowing you won't ever have to tell THIRD BIGGEST LIE IN THE WORLD -- because you really WILL be making money online!
Dr. Jeffrey Lant is Co-Founder of Worldprofit at http://www.worldprofit.com and author of some of the most highly regarded marketing and business development books. For details, go to http://www.jeffreylant.com
