LOCATION

First customer came to your store, looked you in eye and bought what they wanted. That lasted for a long time.

Then mail order was invented and store was less important. Next, Internet came along and store became VERY important again, but had changed in almost every way we could imagine. And NOW your "store" on Net MUST have latest ways for customers to shop and buy or you will be left behind ... and left behind in Internet time.

Are you keeping up?

TIME

First there was 9 to 5. The good old Monday through Friday 9 to 5. Weekends off AND two weeks a year or more for vacations. Remember them? That lasted for a long time. If someone called on Friday after 2 p.m., you just called them back on Monday morning. And NOW if you don't respond in 15 minutes you are late. Late ... and left behind. Are you keeping up?

Let's face facts, Internet can make you or break you.

If your product or service is not up to par you will fail much faster on Net that on Main street. The GOOD NEWS is that you can succeed faster now as well. You can change prices, tactics or even your entire business in a day.

The Net is wide open and resources are available. Just make sure that YOU ARE KEEPING UP.

4) Most people are driven by MONEY when they really need to be driven by a MISSION... it's all about developing motivation that stays with you throughout your life... goals and ambitions that you can work on solidly.

Individuals can move mountains when motivated by a real passion for things more noble than money. The passion to help others produces energy and creativity of greatness. The money will inevitably follow very closely behind.

So What WILL Work For Most People? (Including yourself!)

Any business should be able to tell their story by sticking with understandable facts that appeal to your common sense. In contrast, get-rich-quick programs will use hype and exaggeration. Don't buy into sales hype.. use your head.

You will not have a problem recognizing an income opportunity that is very special and moreover, very real. It will be logical and simple to understand. It will hit you in face, like a breath of fresh air. However...

* You MUST Get Competitive Leverage! *

For too many people, almost all business opportunities "sound good." Some ARE good ideas, but they won't work for average person because they lack vital competitive advantages. Here are five examples to help you understand.

#1 TECHNOLOGY.

If you want to level playing field so that you can be really competitive, then demand state-of-the-art technology. It can provide you with superior, time-saving methods by which to sell, recruit and train. Without this, there are never enough hours to get it all done.

# 2 CENTRALIZED TRAINING, BUSINESS PLANS AND MARKETING PLANS.

Look for a company that has taken control of all essential elements that need to be duplicated in order to achieve significant and sustainable growth.

#3 A FOCUS ON BUSINESS FUNDAMENTALS.

Do NOT allow yourself to be caught up in all sales hype. If you break laws of good business, they will break you!

#4 GET A 'CASH COW' PROGRAM TO BUILD FROM.

One of biggest mistakes made by most wanna-be business people is they join programs that guarantee many, many months of negative cash flow.

The average person simply cannot survive this. For this reason, and others, it is absolutely essential that your primary business program creates an environment for survival for average person.

#5 YOUR BUSINESS MUST SOLVE PROBLEMS FOR THE MASSES.

Significant growth depends on a very large pool of potential customers and business associates. If this same program does NOT compete with other programs, all better.

With These Points, You WILL Have a Market To Build From!

Get Serious. Get Honest With Yourself. Get On With Your Dreams!

When average people get serious about building a business, they do their homework. They look for honest information and ask hard questions about what company stands for and what they do to fully support efforts of a new enrollee. If you can find an opportunity that meets these criteria for competitive leverage, you will know you are on to something good.

Likewise, if you recognize that one or more of four reasons most people fail in building a business, then get honest with yourself about how you can correct this. MAKE SURE it won't happen again. Average people, many like you, have faced these truths about business and success, and gone on to make dreams comes true.

Like every other successful business person, your success will start with an attitude of "I CAN do it too!"

Because in all honesty, YOU CAN.