Try to encourage email exchanges. The more emails you have going back and forth, more credibility you will build in your potential clien't head.

Offer something free. Make people email you for information. This way you are opening door to email correspondence without spamming. Your goal should be to have person email you first asking for information or just a simple question. Once ball starts rolling, your various email exchanges can easily turn into sales.

It's important to have a pop account or an account that reflects your company or website.

Using generic @aol.com or @hotmail.com really puts a damper on your look and makes you appear unprofessional. Plus, when you email a person with your own private "branded" email address, you are actually advertising your company just by mere action of sending a message.

Joe@bikeseller.com sounds better than joe@aol.com Or Mary@thegiftstore.com is much better than mary@hotmail.com. Isn't it?

Brand yourself. Brand your business. Do it today.

Tom Falco is moderator of "The Swap-O-Rama" List where you can swap anything from ezine ads to hotel rooms and more! For info, visit: http://www.XpectMore.com/Swap.htm or to subscribe mailto:TheSwap-o-rama-subscribe@yahoogroups.com Also "American Pop Trivia List" visit: http://www.XpectMore.com/pop.htm

Stocks, products, services, insurance, litigation, people- 80:20 Rule keeps coming up! Look for it and you'll find it.

The universality of this principle should be a powerful guide for you in business. Find out how it applies to your enterprise, and you have power to set vital priorities which will mean difference between failure, survival, and success. Take time now to look at your business. Look at where results are coming from, and concentrate on those areas. Look at some of these areas...

- Have a product range? Have a look at how much of your profit comes from each item. Put your effort into 20% that give you 80% of your sales- your winners.

- Selling products or services? Most likely, 80% of your sales come from 20% of your customers- ones who make big purchases and are repeat-buyers. Cherish that 20%.

- Have a sales force? Have a look at how much of your profit comes from each person. Make sure you reward and retain 20% that are your winners.

- Have an affiliate program? Find top 5-20% who give you 80% of your income, and make sure you support, encourage and reward your winners.

- Do advertising? Have a look at where sales come from. Then identify few ads that really pull, and few places where you run them that really produce. Then refine your winning ads, and run them in those few places that give you best results.

Run 80:20 Rule over YOUR business today. It will save you time, effort, money and resources, and take you further down road to business success. Bon voyage!

This article may be reproduced in your print or electronic publications FREE OF CHARGE. All I ask is that you retain 'author bio' at bottom of article. If you'd like to advise me before or after publication, I would be interested in hearing from you!