ANOTHER 10 QUOTABLE QUOTES TO ADD PUNCH TO YOUR EZINE, NEWSLETTER OR WEBSITEWritten by Noel Peebles
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customer decides what's reasonable based on perceived value for money, not price. It's creating this perception of value that tells customer - price is right.” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 7. Price Perception (c) “It’s what customers thinks about your price that matters. If customer thinks price is too high in relation to value delivered, then they won't buy. If they think price is too low, then they may be suspicious of quality in relation to price. The price must feel right.” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 8. Entrepreneur “Working for someone else is nothing like being an entrepreneur and boss of your own business. To become an entrepreneur requires a different plan or map. You’ll be taking a different road, to a different destination.” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 9. Plans/Strategies/Goals “Listen carefully to what people have to say and make a judgment based on your plans, your strategies and your goals. If you occasionally have to say no to people… then so be it. If you have to alienate some people, because they don’t personally agree with your actions… then so be it.” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 10. Opportunity “People in future will look back and envy what was truly, ‘The Golden Age Of Opportunity.’ How fortunate we are to be HERE! NOW!”
Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com
| | Checking Your Message - Effective Web CopyWritten by Tom Neuman
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Here are 3 additional ideas to help with effective web copy: 1. Create an effective Unique Selling Proposition (USP): A USP is statement (2-3 sentences at most) that explains why you are different than everyone else. This is unique factor that sets you apart from your competition. Make this first thing your visitor sees. 2. Write about what you offer. Focus on benefits (not features) and de-emphasize your organization. The website visitor needs to understand value in a relationship with you. 3. Use your copy to help steer your visitor down an intended path. This can be accomplished by placing your "Point of action" near benefits-related text, making it easier for your visitors to take action at that moment.
Tom Neuman is a Senior Partner with Medium Blue Internet Marketing (http://www.mediumblue.com). For monthly tips on how to get the most out of your internet presence, sign up for the Medium Blue Internet Marketing newsletter at http://www.mediumblue.com/newsletters.
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