It is an essential process that should be embodied in components of every advertisement copy. For all advertisement message to be complete, it must accomplish following: 1. create attention 2. sustain interest 3. stimulate desire 4. create action 5. create an appeal 6. must be credible and decent.

To crown it up, i will like to leave you with this beautiful quote: "the best advertising, is done by satisfied customer"... PHILIP KOTLER. I have personally come to conclusion that awareness and application of these Advert recipe, is first step to effective and efficient advertisement in this dynamic business environment that has already been globalized.

I am done.

4 Due to amount of people you can reach with email, you are more likely to encounter someone who reports you for spam even after they signed up and double opted into your newsletter. Result:- your domain gets blacklisted, and you spend time undoing damage.

5 People are more wary about giving their e-mail addresses out so it’s harder work getting them to sign up for your newsletter in first place. You need an easy to find privacy promise on your site. Because so many people have used spam to sell their products, we all suffer. Even with all these spam related problems, email remains a viable and usable option for online marketing, but it needs a bit more care than it did before. Governments may be stepping in and passing laws to outlaw spam, but spammers themselves will move their servers to a safe place with a more tolerant government. We need to do our bit to keep email as an advertising option and play safe. Consider putting your newsletters online and sending a short email with link to latest issue in it. Never buy from a spammers email, and despite some advice you may have seen to contrary it is unwise to try to reply to unsubscribe, that just proves they have an email address which is live. Be careful where you get leads from if you buy them, some unscrupulous companies will sell you email lists harvested straight from website mailto links. CD's full of 1000's of names are not a good buy to market to, they will have been sold and sold again, and people whose email addresses are on them will have been sent too many offers already. Always email responsibly, and ensure you give people a plain privacy link, and an even more plain unsubscribe link in every email.