Written by Tim North

Continued from page 1

A CONTRACTION is a shortened form of a word that does include repparttar full word's final letter.

Here are some examples of abbreviations:

Tues. Tuesday approx. approximately doz. dozen Aug. August Prof. Professor Aust. Australia a.m. anti meridian p.m. post meridian i.e. id est e.g. exempli gratia

Abbreviations are followed by a full stop. You can think ofrepparttar 129846 full stop as being a replacement forrepparttar 129847 missing final letter.

Note that abbreviations like "p.m." are actually two separate abbreviations: "p." for "post" and "m." for "meridian."

Here are some examples of contractions. Contractions should not be followed by a full stop as they retainrepparttar 129848 final letter ofrepparttar 129849 original word.

Rd Road govt government St Street ft feet Mr Mister mfg manufacturing Dr Doctor Mme Madame Pty Proprietary Ltd Limited dept department yds yards

* * *

Not everyone will agree with this approach. Still, in my view, distinguishing between abbreviations and contractions is a better way to proceed thanrepparttar 129850 ambiguous definition quoted earlier that relies on you guessing what "often followed by a period" means.

I hope you find this useful.

Tim North

Create A Press Release

Written by Jean Melconian

Continued from page 1
2. Only sendrepparttar release to one person per news outlet. Any problems that develop from duplicate coverage and effort will be blamed on you. 3.Don't just send press releases- callrepparttar 129845 editor or writer directly. If you want your release covered, callrepparttar 129846 person before sendingrepparttar 129847 release, and a couple of days later to make sure they received it. Just don't become a pest. 4.Know your deadlines. Magazines, even weekly ones, are often planned months in advance. Seasonal events, such as Christmas and Easter, are a great example of this For calendar items, knowrepparttar 129848 news outlet's deadline forrepparttar 129849 section. 5. Keep it short and informative. Reporters and editors are notoriously busy. Most press releases should be kept to one page. Two is acceptable. If they want more information, they'll ask. 6.Write in a news style. That means puttingrepparttar 129850 prime information (who, where, what and when) intorepparttar 129851 lead (first paragraph). It also means keepingrepparttar 129852 sales pitch subtle. No exclamation points!!! Many papers will directly reprint a press release, as long as it is written in a professional news style. Use short words and sentences. Make sure what you're saying is very clear. 7.Always include, atrepparttar 129853 top corner of every page, a two- or three-word description ofrepparttar 129854 story,repparttar 129855 name and phone number of key contact people (no more than two),repparttar 129856 page number ( if there us more than one page) andrepparttar 129857 release date (usually "For Immediate Release"; otherwise " Please hold until xx/xx/xx"). 8.End a press release with ### typed acrossrepparttar 129858 center margin a couple lines belowrepparttar 129859 end of your text. If a release is continued on another page, type- "-more-" atrepparttar 129860 bottom ofrepparttar 129861 page inrepparttar 129862 center. 9.Use standard 8 " x 11" paper typed on one side only. Never break a paragraph across two pages. Leave plenty of margins for editors to write notes-an inch and a half all around should be fine. 10.Bright Idea; Whenever you distribute a press release, also postrepparttar 129863 release somewhere on your Web site, underrepparttar 129864 heading "Corporate Information," "Company Background," or "Press Releases."

Jean Melconian is the owner of WebTrans International, Inc., International trade resources and logistics are available at:

    <Back to Page 1 © 2005
Terms of Use