9 Sneaky Steps to Multiplying Your Infoproduct Sales!

Written by Harmony Major

Continued from page 1

TIP: If you userepparttar resource links report as a bonus, you can usually find some really great and rare finds right in your own bookmarks. Quick report!

6. Get a "smart" pop-up code for your sales site.

You want a little box to pop up when visitors leave your website in order for them to sign up for your mini-tips. You CAN use a small notice atrepparttar 127458 bottom of your sales page for people who've decided not to order, but a pop up box would probably work best.

You don't wantrepparttar 127459 box to pop up when people are navigating your sales site -- only when they're LEAVING that particular domain name altogether. I'm not sure where to get a code like this, but I have one if you're interested. I'll give it to you for joining my ezine. ;-) Just e-mail me withrepparttar 127460 same address you use to subscribe, and let me know you'd likerepparttar 127461 code. It's yours!

7. Create an ezine sign-up box in your pop-up window.

You can kill two birds with one stone here. If you have an ezine, tell your visitors that they'll get X number of free tips taken directly from your product when they subscribe to your ezine. As soon as I implemented this technique on one of my own sites, I started getting 15-50 *additional* ezine subscribers every day!

By using this method, not only will you get more *pre-qualified* subscribers to your ezine, but you're also following up ACTIVELY with these visitors with your mini-tip series. (You're following up with them *passively* with your periodic newsletter.)

8. Set your pop-up box to appear only once, when visitors are leaving your sales site.

It's best to also put another testimonial inrepparttar 127462 window, right before asking them to subscribe to your newsletter forrepparttar 127463 tips. See how I did this at: http://YahooSecrets.com/leaving.html

To add these visitors to your newsletter and your mini-tip series atrepparttar 127464 same time, simply put your list host's subscribe address AND your autoresponder address inrepparttar 127465 "Recipient" field of your form. (If you need to screen your addresses for names like I do, this won't work. You may need to enter subscribers in manually.)

9. Test your follow-up messages, your sign-up form, and your pop-up box.

This is a given, but I thought I'd list it just in case. I know how easily I forget to TEST to be sure my newfangled promotion will even work before I start using it. In allrepparttar 127466 excitement, sometimes we overlookrepparttar 127467 little things.

Be sure your messages are formatted neatly, your sign-up form is subscribing people to your follow-up series AND your ezine (if applicable), and your pop-up box is only appearing when people leave your entire website (NOT your sales page).

As soon as I started using this method of follow up, I increased my sales. You won't be able to noticerepparttar 127468 benefits from this immediately. Instead, you'll need to wait a few days (or weeks) while your follow-ups are doing their job. In time, you should see more sales of your infoproduct, and more sales from your opt- in list as a result of more highly qualified subscribers.

Harmony Major is the author of Yahoo! Secrets, where she reveals how a few days of work can guarantee HUNDREDS of unique visitors -- customers! -- to your site each day, for life. NEWSFLASH: Take 30% OFF for a limited time! Reserve YOUR copy of the #1 Yahoo! guide online at: < http://www.hypertracker.com/go/emag/ps316/ >

How Money-Back Guarantees Can Make or Break the Sale

Written by Harmony Major

Continued from page 1

(1) The implied warranty of "merchantability" is a merchant's promise thatrepparttar goods sold will do what they are supposed to do, and that there is nothing significantly wrong with them.

The implied warranty of "fitness for a particular purpose" is a promise that you make when your customer relies on your advice that a product can be used for some specific purpose.

(2) Express warranties, onrepparttar 127457 other hand, are promises that you make (voluntarily) about your product, or about your commitment to remedyrepparttar 127458 defects and malfunctions that some customers may experience. In other words, a satisfaction guarantee of sorts.

For more information and examples of these terms, see The Federal Trade Commission's (FTC's) "Understanding Warranties" article at: http://www.ftc.gov/bcp/conline/pubs/buspubs/warranty/undrstnd.htm

The FTC appliesrepparttar 127459 following requirements to businesses who choose to offer a written warranty (but offering one isn't required). There are three rules companies must follow when offering written warranties on consumer products over $10-$15 (the rule being adhered to is dependent uponrepparttar 127460 price ofrepparttar 127461 product.)

The FTC's Rule on Pre-Sale Availability of Written Warranty Terms requires that written warranties on consumer products costing more than $15 be available to consumers BEFORE they buy. The rule has provisions that specify what retailers, including mail order (*this category includes Internet purchases*), catalog, and door-to-door sellers, must do to accomplish this. For details see http://www.ftc.gov/bcp/conline/pubs/buspubs/warranty/making.htm

There are NO time limitations on implied warranties, (which are automatically required and enforced byrepparttar 127462 government atrepparttar 127463 point of sale). However,repparttar 127464 state statutes of limitations for breach of either an express OR implied warranty are generally four years fromrepparttar 127465 date of purchase.

This means that buyers have four years in which to discover and seek a remedy for problems that were present inrepparttar 127466 product *atrepparttar 127467 time it was sold.* Obviously, this doesn't cover damage due to misuse, natural wear and tear, etc. It simply states thatrepparttar 127468 product must do what it was intended to do forrepparttar 127469 average "life" ofrepparttar 127470 product.

If you choose not to offer a written warranty,repparttar 127471 law in most states allows you to avoid an implied warranty for that product. In order to do that, you need to make it perfectly clear to your customers, (in writing), that you won't be responsible ifrepparttar 127472 product malfunctions or is defective. You must *specifically indicate* that you don't warrant "merchantability" (seerepparttar 127473 definition above), or specify that you're sellingrepparttar 127474 product "with all faults," or "as is."

TIP: If you offer a written warranty for a product, you MUST also offer implied warranties onrepparttar 127475 product.

A few states have special laws on how you need to phrase an "as is" clause, while other states don't allowrepparttar 127476 sale of "as is" consumer products at all. (For specific information on how your state treats "as is" disclosures, consult your attorney.)

TIP: You can't avoid responsibility for personal injury caused by a defect in your product, even if you sell it "as is." If it proves to be defective or dangerous, causing personal injury to someone, you still may be liable for damages. Sellingrepparttar 127477 product "as is" doesn't eliminate THIS liability.


As you can see, there are a lot of things to consider when you're constructing your money-back guarantee -- I'll bet even more than you bargained for. ;-) Just rememberrepparttar 127478 importance of offering an ethical, easy to understand, law-abiding guarantee, and you'll surely be rewarded with increased sales!

Harmony Major is considered one of the Internet's top marketers, and is the owner of the *new* Ready, Set, PROFIT! e-Magazine. Visit now to discover a FREE, fool-proof, 3-step strategy that can help you multiply your website profits EACH MONTH, in just a few minutes a day. Go to: http://hypertracker.com/go/emag/501sub/

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