TIP: If you use resource links report as a bonus, you can usually find some really great and rare finds right in your own bookmarks. Quick report!

6. Get a "smart" pop-up code for your sales site.

You want a little box to pop up when visitors leave your website in order for them to sign up for your mini-tips. You CAN use a small notice at bottom of your sales page for people who've decided not to order, but a pop up box would probably work best.

You don't want box to pop up when people are navigating your sales site -- only when they're LEAVING that particular domain name altogether. I'm not sure where to get a code like this, but I have one if you're interested. I'll give it to you for joining my ezine. ;-) Just e-mail me with same address you use to subscribe, and let me know you'd like code. It's yours!

7. Create an ezine sign-up box in your pop-up window.

You can kill two birds with one stone here. If you have an ezine, tell your visitors that they'll get X number of free tips taken directly from your product when they subscribe to your ezine. As soon as I implemented this technique on one of my own sites, I started getting 15-50 *additional* ezine subscribers every day!

By using this method, not only will you get more *pre-qualified* subscribers to your ezine, but you're also following up ACTIVELY with these visitors with your mini-tip series. (You're following up with them *passively* with your periodic newsletter.)

8. Set your pop-up box to appear only once, when visitors are leaving your sales site.

It's best to also put another testimonial in window, right before asking them to subscribe to your newsletter for tips. See how I did this at: http://YahooSecrets.com/leaving.html

To add these visitors to your newsletter and your mini-tip series at same time, simply put your list host's subscribe address AND your autoresponder address in "Recipient" field of your form. (If you need to screen your addresses for names like I do, this won't work. You may need to enter subscribers in manually.)

9. Test your follow-up messages, your sign-up form, and your pop-up box.

This is a given, but I thought I'd list it just in case. I know how easily I forget to TEST to be sure my newfangled promotion will even work before I start using it. In all excitement, sometimes we overlook little things.

Be sure your messages are formatted neatly, your sign-up form is subscribing people to your follow-up series AND your ezine (if applicable), and your pop-up box is only appearing when people leave your entire website (NOT your sales page).

As soon as I started using this method of follow up, I increased my sales. You won't be able to notice benefits from this immediately. Instead, you'll need to wait a few days (or weeks) while your follow-ups are doing their job. In time, you should see more sales of your infoproduct, and more sales from your opt- in list as a result of more highly qualified subscribers.

(1) The implied warranty of "merchantability" is a merchant's promise that goods sold will do what they are supposed to do, and that there is nothing significantly wrong with them.

The implied warranty of "fitness for a particular purpose" is a promise that you make when your customer relies on your advice that a product can be used for some specific purpose.

(2) Express warranties, on other hand, are promises that you make (voluntarily) about your product, or about your commitment to remedy defects and malfunctions that some customers may experience. In other words, a satisfaction guarantee of sorts.

For more information and examples of these terms, see The Federal Trade Commission's (FTC's) "Understanding Warranties" article at: http://www.ftc.gov/bcp/conline/pubs/buspubs/warranty/undrstnd.htm

The FTC applies following requirements to businesses who choose to offer a written warranty (but offering one isn't required). There are three rules companies must follow when offering written warranties on consumer products over $10-$15 (the rule being adhered to is dependent upon price of product.)

The FTC's Rule on Pre-Sale Availability of Written Warranty Terms requires that written warranties on consumer products costing more than $15 be available to consumers BEFORE they buy. The rule has provisions that specify what retailers, including mail order (*this category includes Internet purchases*), catalog, and door-to-door sellers, must do to accomplish this. For details see http://www.ftc.gov/bcp/conline/pubs/buspubs/warranty/making.htm

There are NO time limitations on implied warranties, (which are automatically required and enforced by government at point of sale). However, state statutes of limitations for breach of either an express OR implied warranty are generally four years from date of purchase.

This means that buyers have four years in which to discover and seek a remedy for problems that were present in product *at time it was sold.* Obviously, this doesn't cover damage due to misuse, natural wear and tear, etc. It simply states that product must do what it was intended to do for average "life" of product.

If you choose not to offer a written warranty, law in most states allows you to avoid an implied warranty for that product. In order to do that, you need to make it perfectly clear to your customers, (in writing), that you won't be responsible if product malfunctions or is defective. You must *specifically indicate* that you don't warrant "merchantability" (see definition above), or specify that you're selling product "with all faults," or "as is."

TIP: If you offer a written warranty for a product, you MUST also offer implied warranties on product.

A few states have special laws on how you need to phrase an "as is" clause, while other states don't allow sale of "as is" consumer products at all. (For specific information on how your state treats "as is" disclosures, consult your attorney.)

TIP: You can't avoid responsibility for personal injury caused by a defect in your product, even if you sell it "as is." If it proves to be defective or dangerous, causing personal injury to someone, you still may be liable for damages. Selling product "as is" doesn't eliminate THIS liability.

IN CONCLUSION...

As you can see, there are a lot of things to consider when you're constructing your money-back guarantee -- I'll bet even more than you bargained for. ;-) Just remember importance of offering an ethical, easy to understand, law-abiding guarantee, and you'll surely be rewarded with increased sales!