Tip #8: Include "benefit rich" headlines on all your web pages. Many visitors arrive at a web page then immediately click away ...unless something instantly catches their attention.

Tip #9: Continually test and evaluate everything you use or do to promote your business. Allocate 80 percent of your advertising budget to proven promotions. Use other 20 percent for testing new variations. Most businesses using this system continue growing - even in highly competitive markets.

Bonus Tip: Handle customer complaints quickly and with a positive attitude. Strive to preserve your relationship with them instead of your immediate profit from transaction. They will reward you with repeat sales and referrals ...instead of punishing you by telling everybody they know about their unhappy experience and causing you to lose future customers.

Each of these marketing tips provides a simple, low-cost way for you to boost your sales and profits quickly. All you have to do is to put them into action.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

While on subject of privacy, you must ensure that when you do market to people via their mobiles, you give them a way of opting out of receiving further communications from you. Allow them to text you back with word ‘Unsubscribe’ or ‘stop’, for example.

>>What’s best way to collect mobile numbers? The simplest way to get customers’ mobile numbers is to ask them. If you run a bricks and mortar business, ask customers for their numbers when you are talking to them or in your newsletter, brochure, advertising or direct mail. Similarly, if you run an online business serving local area, ask them for their number when they inquire or purchase or when you email them. If necessary, incentivize customers to give you their number by, for example, running a competition or draw and offering a prize.

Bear in mind that if you are a small business, mobile marketing using text messages will work best if you are targeting your local market. If you run, say, a dry-cleaning business, there is little point marketing to people on other side of country.

>>How can my business use mobile marketing? It depends on your business but, for example, you could use it to inform customers of new product ranges that may be of interest to them, or special offers and special events. Or you could invite them to participate in a competition. Just make sure your messages are targeted.

>>What does mobile marketing cost? Mobile marketing costs are low – it doesn’t cost a lot to send a text message. However, costs may vary depending on mobile network used. Talk to your phone company.

>>What should I say in my message? The message length available to you is 160 characters so plan your messages carefully, keep them brief and to point and make each word count. Include a call to action in each message such as “call now” or “come into shop now” (and opt-out instructions).

>>I’m still not sure… If you are not sure whether mobile marketing will work for your business, why not try it and see. A small campaign will cost very little (especially compared with something like direct mail) and your business could be in for a pleasant surprise as a result.