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Pay-per-click search engines are proving to be an excellent way to get extra traffic. Especially when you consider that results from GoTo, main pay-per-click, feed into highly-placed sponsored links on many of major search engines. ===== Big Side Bar =====
To learn much, much more about pay-per-click search engines visit this excellent site: http://www.PayPerClickSearchEngines.com/
6: FIND OTHER PROMOTION SOURCES
Search engines are not only way to promote your site. There are webmaster resource sites, freebie sites, and even Britney Spears fanclub sites, all of which depend on new content! You name it, there's a site resource dedicated to it!
So use your favorite search engine to discover these resources, and check out their linking policy. Then, if possible, get a link! (You may even want to visit some of links on resource site, and get links from those sites too!)
With some persistence, this should bring you a lot of well-targeted traffic. (Free Sites, for example, get most of their traffic from one such resource: The Free Site - http://www.thefreesite.com )
7: WRITE AN ARTICLE
Writing an article (like this one) is a great way to promote your new content. There are so many sites willing to accept articles, and so many editors willing to publish them in their newsletters. Just write about your new content (but not about your site), making it interesting and informative to a general audience. Then, in author-byline, refer to your new content, and provide a link to it.
For example, I found a great site, Find Sticky, just from reading an interesting article about sticky content, written by site's webmaster. I enjoyed article and checked author bylines to see who wrote it, then visited his site - http://www.findsticky.com
===== Side Bar ===== Don't know how to write an article? Just write about what you actually do, and sites that you visit. Then read a few good articles on 'how to write an article', and compose away! It *isn't* difficult, and it can be very rewarding (not least because of contacts you make with those that actually publish your articles!) ===== Side Bar =====
The following sites accept free articles for publication: http://www.ezinearticles.com http://www.ideamarketers.com http://www.marketing-seek.com http://www.certificate.net http://www.web-source.net http://www.theukmarketer.com http://www.MakingProfit.com/articles
8: GET VIRAL
Viral marketing is that elusive creature that can literally, *literally* create a STAMPEDE of traffic to your site; just on continued recommendation of others. Think Am-I-Hot-or-Not? or Hotmail or Hampsterdance or ICQ or Napster...!
So how do you go achieve viral marketing?
Simple! Come up with a completely original, innovative, easy-to- use, easy-to-talk-about Wow!-of-a website... OR
Try one of these more common easier-to-achieve approaches: - allow visitors to create virtual greeting cards on your site - create free ebooks that include content (or articles) from your site, and then heavily promote free ebooks - put free e-mail on your site - put 'recommend-this-site' links on your site - etcetera
Back to article from Find Sticky. I actually found that article in a newsfeed from Moreover! It seems that if you write articles on a weekly basis, then it's possible to get your articles syndicated via Moreover. So, with no effort from you (apart from writing regular articles) you can get a link to your site (and your article) on hundreds, even thousands of other websites! http://w.moreover.com/site/publishers/index.html
As for Moreover - newsfeed company - a link to their site goes on *all* syndicated content. Clever, eh!?
~ ~ ~ Viral marketing brings more traffic to your site than any other method! But it's a lot easier talking about it than doing it!
BONUS: WRITE A PRESS RELEASE
Writing a press release is a good idea, but only if your site redesign *is* newsworthy - and only you know that! - your release will be pretty much ignored, otherwise. If you insist on writing a release, why not submit it to PRWeb (http://www.prweb.com). They check releases before submitting them to interested parties. They'll reject your release if it isn't properly written (or newsworthy). They do all of this for free, too!
You've worked so hard on developing your website further, with new content or a site redesign. And now you need to work just as hard to promote this new content! So get a promotion plan, and work through it, and then continually promote, promote, promote!
Enjoy your journey
Steve Nash is webmaster of http://shoptour.co.uk - a new-look UK shopping directory: find shopping sites quickly AND save money. He also edits a newsletter called Promote! Promote! Promote! Subscribe by sending a blank e-mail to mailto:firstname.lastname@example.org