Bad Move 5: Use lots of JavaScript

Search engines have a few problems understanding JavaScript in pages. At best of time they struggle with it, at worst they may even ignore it. On its own, it can be an unreliable way to make web site navigation. If you must use JavaScript for your navigation make sure you have some alternative ways to get to pages by using HTML text links at bottom of page. If you have a large amount of JavaScript think about linking to it as a separate JavaScript file.

Bad Move 6: Don’t have sites linking to yours

Unless you want your web site hidden from outside world you want to be found right? Well search engines ideally find a new web site by following a link from another site. This happens when people link to you and this kind of underpins Internet. By having sites link to you search engine crawlers will find your web site and you never need to submit your web site to likes of Google. It is still case that web sites that rank highly on Google and Yahoo for relatively competitive key phrases often have scores if not hundreds of web sites linking to them Google help to explain importance of linking here http://www.google.com/technology/. So “think links” and be sure to get your site listed in some quality web directories as part of process.

Bad Move 7: Focus on submitting your web site to thousands of search engines and forget ones that matter

Now and then you will see some companies attempting to promote this idea - often by using Bad Move 8! It is true that there are thousands of search engines but highest volume of traffic comes from less than 10 major search engines. The logic of “If I get one hit a day off each of 1000 mini search engines I’ll get a 1000 visitors a day” unfortunately in practice does not ring true. It is a fact that a huge volume of search engine traffic comes from a small handful of search engine: most notably Google, Yahoo and Msn.

Bad Move 8: Using unsolicited/ Spam email

This may seem obvious that this is not best way to promote your business but is always worth stating. If you’re in any doubt simply ask yourself: “Do I like getting Spam emails?” It’s common sense to avoid using techniques that annoy people or damage your brand. Using unsolicited email campaigns could result in complaints and at worst your ISP could ban you. If you want a successful email campaign it is advisable to target genuine opted in newsletter subscribers and to always offer an opt-out button in every email.