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Bad Move 6: Don’t have sites linking to yours
Unless you want your web site hidden from outside world you want to be found right? Well search engines ideally find a new web site by following a link from another site. This happens when people link to you and this kind of underpins Internet. By having sites link to you search engine crawlers will find your web site and you never need to submit your web site to likes of Google. It is still case that web sites that rank highly on Google and Yahoo for relatively competitive key phrases often have scores if not hundreds of web sites linking to them Google help to explain importance of linking here http://www.google.com/technology/. So “think links” and be sure to get your site listed in some quality web directories as part of process.
Bad Move 7: Focus on submitting your web site to thousands of search engines and forget ones that matter
Now and then you will see some companies attempting to promote this idea - often by using Bad Move 8! It is true that there are thousands of search engines but highest volume of traffic comes from less than 10 major search engines. The logic of “If I get one hit a day off each of 1000 mini search engines I’ll get a 1000 visitors a day” unfortunately in practice does not ring true. It is a fact that a huge volume of search engine traffic comes from a small handful of search engine: most notably Google, Yahoo and Msn.
Bad Move 8: Using unsolicited/ Spam email
This may seem obvious that this is not best way to promote your business but is always worth stating. If you’re in any doubt simply ask yourself: “Do I like getting Spam emails?” It’s common sense to avoid using techniques that annoy people or damage your brand. Using unsolicited email campaigns could result in complaints and at worst your ISP could ban you. If you want a successful email campaign it is advisable to target genuine opted in newsletter subscribers and to always offer an opt-out button in every email.
Written by Gareth Davies 2005. You are free to reprint this article with both disclaimer and copyright notice in tact. Gareth Davies is a web promotion consultant working for GSINC Ltd based in North London, UK. For feedback on how to build better sites for search engines email Gareth via garethskettyATyahoo.co.uk or visit http://www.garethsketty.com