8 reasons why HTML emails will hurt your marketing efforts

Written by Valerie Tay

Continued from page 1

4.HTML emails load slower

Internet users are an impatient bunch. Atrepparttar very least, HTML email is twicerepparttar 109547 size of its text-based equivalent. This means if you send your ezine in HTML, you tie up more of your readers’ bandwidth during delivery and receiving. Some of your ezine’s readers use dial-up. This delay is much more noticeable to them than to your broadband-user readers.

5.Security problems with HTML emails

You want to send your recipients your marketing message, not a virus. The unfortunate reality is that HTML emails transmit viruses easier than text-based emails. This is because it is possible for attachments to automatically execute code withoutrepparttar 109548 user openingrepparttar 109549 attachment.

6.HTML emails are harder to forward

Almost every marketer hopes for her campaign to be “viral” (that is, your marketing message being passed on from one recipient to another and another). It’s straightforward to forward a text-based email from one recipient to her friends and family. But when one tries to forward a HTML email to another, incompatibility problems arise. The forwarded email may not be received by its recipients lookingrepparttar 109550 same way as it looked when it was first received byrepparttar 109551 original recipient.

7.More variables to measure makes it more difficult to gauge your success

The success of a text-based email marketing message is easier to measure than a HTML one simply because there are more variables involved inrepparttar 109552 success ofrepparttar 109553 latter. For example, your email may have a poor response not becauserepparttar 109554 message was badly worded, but becauserepparttar 109555 font you had chosen is tiring forrepparttar 109556 eyes. Is your font even readable by every computer? What aboutrepparttar 109557 visibility of your typeface againstrepparttar 109558 coloured background you have chosen? The point is: there are so many variables in a HTML email marketing campaign that it’s difficult for you to measure what went right or what went wrong in a particular campaign.

8.Do you want to maintain three lists?

Due torepparttar 109559 uncertainty of how your HTML email will look at each recipient’s computer, businesses that choose to go HTML also have to maintain a text and an AOL version of their ezines. This means, you have to maintain three lists, rather than one. If you are a large corporation with a database-driven mailer that have a “sniffer”, you can rely on your “sniffer” to tell which recipient is able to receive which type of email and then send only that version. But if you don’t have that capability, maintaining three lists can be too challenging for your home-based business.

In conclusion, if you don’t know for sure whetherrepparttar 109560 majority of your readers will be able to receive HTML emails, send them text messages. If you really loverepparttar 109561 idea of having a HTML newsletter, there’s alwaysrepparttar 109562 alternative of putting your newsletter up on your website and providing a link atrepparttar 109563 beginning of your text-based email which says, “Click here if you wish to view this message in HTML”.

Valerie Tay is the editor of BizBytes Newsletter. Written in an easy-reading style, this ezine is packed with practical and powerful tips on building, growing and marketing your business. New subscribers receive a FREE bonus eCourse. http://adhomebase.com/bizbytes.htm

How software advances are revolutionizing email marketing tactics?

Written by C.S. Raman

Continued from page 1

—The ability to sell effectively through email will be based on marketing dictates and strategies much like mainstream ad campaigns. Is your information relevant torepparttar customer need? Is it different from competition?

—Inrepparttar 109546 emerging email marketing era several providers will have readymade email templates that simplifyrepparttar 109547 process of designing email promotions

—There is a lot of learning built-up inrepparttar 109548 last few years on winning emails and on email content that worked. Books and ebook resources written by those with experience (on what type of email content, titles or questions increase response rates) will greatly help new comers in this field. A great deal of study is going into email ¡¥subject lines¡¦ that work.

—Another key development is in software tools that allow a degree of personalization without having to individually carry it out email by email. Merging each subscriber's personal information into every email or newsletter, and merging subscribers' names intorepparttar 109549 subject line of every email is a strategy that minimizesrepparttar 109550 risk of being mistaken for SPAM.

—Your customers can choose to receive your message as HTML or text if you use technology called multi-part MIME technology

Tracking results Analysis of how your email marketing campaign is faring is an important part ofrepparttar 109551 whole process. There are advanced features that help you in evaluating your campaign results and take any corrective action if necessary. You can view your subscriber's history and instantly identify which email promotions; autoresponders or newsletters have been sent and viewrepparttar 109552 response rates. And all this will be available in real time. Tracking your email campaigns in real time means you know instantly how many people bought your product, how many chose to subscribe to your newsletter, or even how many autoresponders were sent out inrepparttar 109553 last two weeks.

In conclusion

For successful email marketing you also have to be backed up with a marketing strategy that taps intorepparttar 109554 traditional concepts of marketing. Your product must serve a need within your target in a better manner than any competing product, you have to hitrepparttar 109555 price point at which people will buy; arrange easy and quick delivery of product and secure payment systems. Once you have these in place,repparttar 109556 persuasiveness of your email messages andrepparttar 109557 interesting tools outlined above will act on your customers to deliver results.

http://www.emarketinganswers.com C.S. Raman is a prolific business writer on topics like marketing, web copy content, and business management. He is a guest writer for emarketinganswers.com, providing free emarketing resources and promotion tools. He has over two decades of work experience as VP of two top US ad agencies. You are free to reprint this article in your web site. However, please keep the author’s section at the bottom of the article as is. editor@emarketinganswers.com

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