6) Use more verbs, not adjectives.

It has been proved by best internet marketers and advertisement agencies that verbs are much stronger than adjectives. Especially call to action verbs are so strong that could increase response rate up to 700%! For example use verbs, boost, explode instead of increase. See how stronger they are?

7) Use auto responders not web pages.

Many people use on their mailings or other advertisement campaigns their web page mostly. That is big a mistake. The estimate shows that 30% max will subscribe from your web site. On contrary if you promote your auto responder percentage, goes from 80% to 100%!

8) Too much info in submit form.

Another typical mistake. Some ezines require submitting more personal information such as: email, first and last name, area and other. The info you really need is first name and email. Everything more than that is considered by many internet users as violation of their personal info. That means less subscribers for your ezine. ------------------------------------------------------- Copyright 2003. Chris Varsamis is owner of affiliate marketing ezine and an internet marketing consultant. You can have access to more articles like this to: ezine-affiliate-marketing@Getresponse.com http://www.ezine-affiliate-marketing.com -------------------------------------------------------

Some well-known internet millionaires, making fortunes cross-promoting 3rd party products may truly support idea of "easy income with affiliate programs", but they tend to forget that all their profits were possible due to huge subscriber databases, thousand of affiliates and customers a newcomer does not have!

That is why start wise by creating your own product, grow your credibility, circle of loyal customers and then join and promote as much 3rd party products as you consider necessary.

Setting up partner program

Every partner program you will create or setup should have, at least, basic must-have features: 1. Database driven registration of affiliates. 2. Tracking affiliate sales in order to count commission. 3. Admin control panel to support affiliates and track their sales.

There are 3 basic methods of having fully functional partner programs application, not going far into science, they are "do it yourself", "setup 3rd party application", "use 3rd party service".

The first method is for those, who are knowledgeable programmers and fortunate enough to invest a lot of time in creating such a solution for personal needs or those, who are lucky to have a lot of money and hire those knowledgeable programmers. Responsibility for taking under control all support and function-related issues would lie on your shoulders.

Setting up 3rd party affiliate program solution requires much less time or money, if any. The result will be same as above - fully functional partner program and inevitable support problems. The only difference is that you won't be able to develop that partner application way you need and like.

The main advantage of 3rd party service is ability to stay unaware of how your partners sign up, track sales, receive checks and so forth, because in this case servicing your partners or affiliates will be headache of independent company, not yours. For such "reluctance" 3rd party affiliate program provider would charge you on monthly or per sale basis, slightly decreasing your net profit at each sale.

Having your own affiliate program in place enables you to expand your market boundaries exponentially.