Tell your repeat visitors about Alexa's toolbar and fact that it will now block pop-ups.

I even saw one site link to their download page as a freebie. And why not? It benefits you both. Your visitors can selectively eliminate pop-ups, and you get another Alexa user visiting your site, thus increasing your ranking. Guess what else?

According to this page: http://pages.alexa.com/prod_serv/promotealexa.html - any purchases made at Amazon using new toolbar will earn you commissions. (They aren't as particular as they used to be about new associates either. My site was approved overnight.) And if they have Netscape or use a Mac? There's now Alexa snapshot, which doesn't require installation: http://pages.alexa.com/prod_serv/snapshot.html

Testimonials

When your customers give you testimonials or compliments about your site, offer them a free gift if they will reprint their testimonial at Alexa. If they can't install toolbar, you can direct them to http://www.alexa.com/data/details/?url=enteryourwebsitenamehere.com

Hard Evidence

You can use data as supporting evidence during a time period when you're testing an affiliate product that would affect your traffic. If your traffic went up 50% during two week period when you implemented http://freetrial.sitesell.com/yourfreetraffic.html, use traffic detail graphic from Alexa to show your progress.

Hard evidence = More sales.

Stay In The Loop

Keep up to date on Alexa's top global 500. Often these sites correlate closely to top 500 Google sites- and you could luck out and find a rapidly rising site that will link back to you. It's also a good measure of upcoming trends you can arrange for your site to capitalize on. The top 500 Global Sites are available on Alexa.com's homepage.

Say Thank You.

Thank fellow webmasters for their assistance by doing reviews of their site at Alexa. Then next time you have cause to email them, mention review and give permission for them to use it as a testimonial. This works nicely as an ice breaker for a join venture, and is also a good way to show that your flattery is sincere, and not just of smoke-blowing, scratch-my-back-and-I'll-scratch-yours variety so many are used to online.

This is just a short list of things I implemented due to latest changes to Alexa - if you go by site and do some exploring, I bet you'll think of dozens more. If so, I hope you'll drop me a line and share.

Note: Get Alexa Toolbar here: http://freetrafficdirectory.com/alexatoolbar

Do you see "$a" in first bit of code and "$b" in second? For every custom variable you want to appear on your web page, just put that little bit of code with a different letter.

To explain it a little more, for every place subscribers first name should appear, put "". For every place subscribers last name should appear, put "". For every place subscribers email address should appear, put "". And so on and so forth. Yes, you can use each bit of code as often as you want. No, it doesn't really matter that first name is using code with "$a" -- it could be "$h", "$p" or even "$z", just as long as each custom variable uses a different letter.

Now you will need to rename "choppers.htm" to "choppers.php". Some HTML editors do not open up .php files, so I suggest only doing a "save as" to a .php file. That way, you will still have "choppers.htm" to edit whenever you need to, then just do another "save as". Upload .php file to your web host.

Now we need to create link subscribers will click on to get to newly created "choppers.php" file. For this part, you need to know what codes your newsletter managing service/script/program uses to customize your emails. Just for this example, let's say two of them are ;First-Name; and ;Last-Name;.

When you write your email, address of your sales page in link you will create to go to it, will look like this: "yourdomain.com/choppers.php?a=;First-Name;&b=;Last-Name;". But when you send out your email to your subscribers, your newsletter managing service/script/program will fill in those codes with subscribers first and last name. So when subscriber clicks on link, address to your sales page will actually look like this: "yourdomain.com/choppers.php?a=Fred&b=Jones".

If you only cared to use subscribers first name, you would only need to use "" in "choppers.php", and address to that page in link in your email would look like: "yourdomain.com/choppers.php?a=;First-Name;", and for your subscriber Fred, his link address would end up looking like: "yourdomain.com/choppers.php?a=Fred".

You have just now taken many steps in front of your competition. You are now able to market much more personally than most people think is even possible.

Copyright © by Palyn Peterson mailto:palyn@futureinternetmarketing.com