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Give a Bullet List of Benefits
No matter how good your copy is, fact remains that surfers scan. By outlining your benefits in a bulleted list, you'll grab wandering eyes - and summarize your case nicely. Here's a sample bulleted list for a local Italian restaurant.
- Free "Taste of Italy" cookbook, with 25 easy to make recipes - Membership to our birthday club. On your special day, you're dinner's on us. - VIP coupons (free desserts, entrees, and wine) - Exclusive tasting nights. We close our doors to public - and invite you to sample our new menu first.
Give a Bulleted List of Objection Killers
Why aren't people signing up to your list? That little nagging voice in their head wondering if you'll spam them, if you'll email them to much, if emails will be boring. A short list of objection killers can take care of this nicely. Here's an example.
Provide a Sample Email or Two
If emails you send out are content filled and well written, by all means show a couple of them off. A lot of ezines are boring, poorly written, or worse, just blatant ads. If you show surfers that your emails are worthwhile, they'll be much more likely to sign up.
Make Your Ezine Ad Standout
Many marketers take time to set up an email list, write issues, and then bury or hide sign up box.
Feature your sign up box as prominently as possible, using bright colors (I'm partial to a yellow background).
Include a photo in your ad when relevant. Diet ezine? Show a woman satisfied with her fit body. Parenting advice? Happy moms with their kids.
Experiment with size and location of your sign up box. Does it work best on side, above fold? Or in middle of an article? Usually bigger is better when it comes to ads - but test unusual shapes (like a square or long rectangle) as well,
Don't Ask Them to "Join" or "Subscribe"
You can make your submit button say whatever you want, so why not re-enforce your marketing message with a strong call to action? "Get Your VIP Coupons" or "Download 7 Easy Ways To Look Younger"
ynthia King, runs shelikesmoney.com a free marketing resource site for female business owners and entrepreneurs. To find more free articles like these, visit: http://www.shelikesmoney.com/
Want to use this article? You’re welcome to reprint this article on your web site, in your ezine, or in your ebook as long as it is in its entirety (including the copyright, author bio, and web site link).