8 Tips for Writing A Knock-Em Dead Headline

Written by Kris Mills

Continued from page 1

Read any personal development book and you know thatrepparttar key to get someone to like you is to talk about them, show an interest in them and praise them.

If you can’t userepparttar 129532 word ‘you’ in your headline, you can imply it by usingrepparttar 129533 word ‘how to’ which has a similar effect because it still involvesrepparttar 129534 reader.

4. What size shouldrepparttar 129535 text in your headline be?

The size of your text is very important. If you use a small typeface it will disappear into your body copy and won’t stand out. Make surerepparttar 129536 typeface is 4 to 8 timesrepparttar 129537 size ofrepparttar 129538 body text and takes up about 20 - 25% of your ad space.

5. Use an exclamation mark

The simple act of putting an exclamation mark atrepparttar 129539 end of your headline makes people feel thatrepparttar 129540 statement is dramatic so there’s more of a chance they’ll read further.

6. Put your headline in quotation marks

Putting your headline in quotation marks makes people feel that it is a quote so they’re more likely to read on.

7. Mention your offer in your headline

Giving your reader a compelling reason to respond, makes you stand out from your competitors and fast tracks sales. If you have a powerful offer in your advertising piece, in some cases, it’s best to mention it in your headline.

Here are some examples of headlines promoting offers:

FREE booklet revealsrepparttar 129541 non surgical secrets this 60 year old grandmother uses to look just 40

FREE seminar shows you how to end your $100,000 home mortgage in 4.7 years

Buy xx get Y FREE

Buy this xxx and we'll give you xxx FREE

Yours FREE xxxx

FREE meal

FREE seminar shows you how to ...

$193 leather bound bible for just $29.95

$180 off car stereos if you buy before Jan. 26

8. Mention results

When your product delivers proven results, tellrepparttar 129542 world inrepparttar 129543 headline of your ad. The statement must be strong. It must be believable. It must be specific, and, it must be proven. If you can guaranteerepparttar 129544 results, incorporate your guarantee inrepparttar 129545 headline.

Kris Mills of Words that Sell ( http://www.wordsthatsell.com.au )is a top selling copywriter and respected author of numerous publications. For more copywriting and direct marketing tips, visit http://www.synergie.com.au/explosion.htm

How To Write Original Information!

Written by Larry Dotson

Continued from page 1

5. Connect your information with a new market. For example, you could write about improving your psychic skills targeted at coaches who want to improve their play calling.

6. Merge your information with current news stories. For example, relate your subject to any ofrepparttar top news stories that will be ongoing for awhile.

7. Blend your information with real life. For example, combine your subject with real life interviews, stories, opinions and personal experiences.

8. Relate your information with new examples. For example, they're thousands of books on marketing but most of them use different examples to make you understand.

Don't limit yourself to only these eight ideas. There are millions of information topics that can help you to brainstorm new writing ideas.

Larry Dotson 1000 Ways To Write, Create, Package And Sell Information Products! http://www.ldpublishing.com

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