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Read any personal development book and you know that key to get someone to like you is to talk about them, show an interest in them and praise them.
If you can’t use word ‘you’ in your headline, you can imply it by using word ‘how to’ which has a similar effect because it still involves reader.
4. What size should text in your headline be?
The size of your text is very important. If you use a small typeface it will disappear into your body copy and won’t stand out. Make sure typeface is 4 to 8 times size of body text and takes up about 20 - 25% of your ad space.
5. Use an exclamation mark
The simple act of putting an exclamation mark at end of your headline makes people feel that statement is dramatic so there’s more of a chance they’ll read further.
6. Put your headline in quotation marks
Putting your headline in quotation marks makes people feel that it is a quote so they’re more likely to read on.
7. Mention your offer in your headline
Giving your reader a compelling reason to respond, makes you stand out from your competitors and fast tracks sales. If you have a powerful offer in your advertising piece, in some cases, it’s best to mention it in your headline.
Here are some examples of headlines promoting offers:
FREE booklet reveals non surgical secrets this 60 year old grandmother uses to look just 40
FREE seminar shows you how to end your $100,000 home mortgage in 4.7 years
Buy xx get Y FREE
Buy this xxx and we'll give you xxx FREE
Yours FREE xxxx
FREE seminar shows you how to ...
$193 leather bound bible for just $29.95
$180 off car stereos if you buy before Jan. 26
8. Mention results
When your product delivers proven results, tell world in headline of your ad. The statement must be strong. It must be believable. It must be specific, and, it must be proven. If you can guarantee results, incorporate your guarantee in headline.
Kris Mills of Words that Sell ( http://www.wordsthatsell.com.au )is a top selling copywriter and respected author of numerous publications. For more copywriting and direct marketing tips, visit http://www.synergie.com.au/explosion.htm