5). Unearth your potential.

Seabiscuit learned to trust his trainer and rider, and this became foundation for their relationship. What happened as a result? His love of running returned. So long as he was treated like a gentleman, he'd run his heart out. He acquired cool confidence. He was a new horse. Seabiscuit finally understood game. His trainer and rider had "unearthed him."

Women want to be "unearthed" too. Put trust and faith in her hands and she will develop an undying spirit that leads to victory.

6). Intimidate all.

As Hillenbrand's book states, "Where other horses relied solely on speed to win, Seabiscuit used intimidation." Women should too.

7). Save last reserve of courage for end.

Hillenbrand wrote, "If he [Seabiscuit] became too absorbed in rubbing a particular horse's nose in his defeat, he risked being unable to regain his momentum when closers came after him. Fortunately, though taunting was one of Seabiscuit's greatest pleasures, once he was challenged, games ended. In a fight he was all business. 'Did you ever see two stallions fight?' Seabiscuit's trainer Smith asked. 'They look about evenly matched -- most times they are -- but one of 'em has that last reserve of courage and energy which licks other. Seabiscuit has it.'" Women do too. Preserve it and pull it out at end.

8). Stake a claim on being unbeaten and unchallenged.

Many great racehorses from Seabiscuit to Seattle Slew to Secretariat all had something in common. They each had desire to stake a claim on being unbeaten and unchallenged throughout course of their careers. Women must do same. We must speak up and have good horse sense to own our way in life. Just like a world-class racehorse, you are going to fight your way through to winner's circle. In doing so, businesswomen will win race to building a new world.

Background research is required to construct your content. Find out what new trends on Internet are important to women in business market. If your program is going to feature guests that have web sites, incorporate their sites into program to make it interactive. The audience could contact you via email while you are on air to ask your guests questions. Get your guests to provide your audience with a freebie or prizes that they can only receive while your program is on air. Just make your content fun and exciting and you will keep your audience from turning channel.

Guests can make or break a program. Choose them carefully. They can be owners of most dynamic businesses and have dull personalities. Your audience will turn channel. Allow prospective guests to send in their media kit. Interview them on phone. Then meet with more promising prospects in person to make your final decision.

Now its time to give your business program a name. I decided to wait until end for this very important item to give you time to fully develop vision for your business program. This is where vanity or creativity comes into play. It's your program. If your business name is suitable, use it. Name it after yourself if you want to boost your personal business image. If neither of these ideas appeals to you, then think of an original name for your business program. Make it exciting by having a contest to find a name for your program to stir up interest.

These are just a few of things to think about if you ever decide to create your own cable women in business program. Wardrobe, makeup, sponsors, camera crew, etc. must also be addressed. Next month I will discuss how to promote your new business program.