Professional list managers will require an investment. They will allow you to send out ad-free messages (and keep your mailbox free of more advertising!) and typically offer a number of features not available in 'free' version.

__5. Will You Accept Advertising?

New editors often choose to offer free ads to new subscribers. This is supposed to help them build their lists more quickly. On other hand, you could end up with subscribers who join just to get a free ad, and who never bother to read your newsletter.

Most newsletters start to charge for advertising around 1000 subscribers mark. If you choose to do so, take a look at similar ezines within your niche market to see what types of rates they charge.

__6. Should You Publish an Email or Web-Based Newsletter?

There are advantages and disadvantages to both. You could choose to do both: send an email newsletter and archive each issue on web. Another alternative is to publish on web, but send out an email notification with a brief blurb about each article. Include a tracking URL for each article and you'll be able to see which topics interest your visitors most!

__7. How and Where Will You Promote?

There are many free ways to promote your ezine. The question is, Do you have time to do it? Free methods include:

* Ezine directories * Message boards, where appropriate * Article submissions to websites and other editors * Ad swaps * Signature files * eBooks * ... and more.

Ezine promotion requires ongoing effort. If you don't have time, desire, 'know-how' or traffic to build your subscription base on your own, you may have to consider using one or more of 'pay-per-subscriber' services available online.

__8. How Much Time Do You Have to Devote to Your Newsletter?

This is bottom line. How much time can you spare to produce a quality newsleter? Write a couple of sample issues to get a feel for how much time it takes. You may need to make adjustments; for example, you might decide to cut down on number of articles you offer in each issue, but publish more frequently.

You get point, don't you?

So--how do you begin to address these WANTS on your site in order to attract REPEAT VISITORS. Here are three ideas:

ADD A DISCUSSION BOARD

A discussion board can be a tremendous draw for repeat visitors. They can provide your visitors with an opportunity to make comments, offer advice, and/or ask questions. The benefits are numerous. A sense of community will develop around your site. Friendships will form. People will learn from one another. They will discover ways to help others.

All this will add up to ongoing repeat visitors-->which will greatly increase your business success.

CONDUCT CONTESTS

People want to get more money and more stuff. Greed may or may not be good, depending on how you define it. One thing you can't deny is that it is a real motivation.

So find a way to feed that motivation in a postive manner. Host a contest on your site. There are several different businesses that you can join that will permit you to host THEIR sweepstakes contest. People will keep coming back to your site for a chance to win-->and their return visits make it more likely that you will win their business.

PROVIDE CONTENT

A recent survey from a major search engine asked how people used Internet. The overwhelming response was that people used it for research--to get more information about a topic of interest.

Now asked yourselves two questions!

-->What is niche of your web site? -->How can you educate people about that subject?

For example, one of my sites (http://ezinesuccess.com), is clearly focused on ezine editing and promotion. The site markets several products that will aid typical ezine editor.

In order to educate people to start or publish a better ezine, I have included a brief tutorial, an article library, advertising options, free on subject ebooks, ezine recommendations, autoresponder reports, and much more. The site is changing constantly to keep people wanting to come back for more.

Isn't this more useful than hundreds of banners, buttons, and flashing links?

Please remember that key to you success is not to get them to come to you site--but to come back. If they don't come back you won't make sale!