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To fully optimize your website, you can tweak source code of page. The first step is to insert keyword in title tag. (This is what is shown in results of a search engine when your site is listed)
5) Insert your keywords in description tag: The description Meta tag is almost as valuable as title tag. The information in this tag is listed directly below title tag in search engine results. As a result, a good description can make your website stand out from other listings. To get prospect to click on your site, it is important to write a snappy description while using your keyword.
6) Insert them into your keywords tag: Like title and description tags, keyword tags are used to help search engines understand content of your web page. Although this Meta tag has become less popular, it doesn’t hurt to put your keywords here.
7) Place your keyword in header: When writing actual text of your site, first part should be headline. Whenever a search engine scans your site, it rates all words in headline as being more important then rest of web copy. To take advantage of this, you should have your keyword in page headline. But, since header tag (h1) is quite large, you should format it so that it is smaller.
8) Write your keyword enriched web copy: Now that you have set up structure of your page, you can write your web copy. While creating text, you want to include majority of keywords at top and bottom of page. In addition, keyword should be included a few times in middle. Basically, common saying is that keyword density should resemble an hour glass shape.
The total web copy of your page should be about 300-500 words. Also, keyword should be included about 5-12% of total words of page. The percentage varies according to each search engine, so you might want to play around till you find best results.
If you follow all these steps, you will definitely see an improvement in search engine rankings for your keywords. The best part is that you do not have to spend any money on expensive search engine optimizers!
Scott J. Patterson brought his website to the top of many search engines for important keywords. To find out how he did this AND also how he created his online store with NO computer experience, be sure to check out a Fr** copy of his ebook: