Continued from page 1
To fully optimize your website, you can tweak
source code of
page. The first step is to insert
keyword in
title tag. (This is what is shown in
results of a search engine when your site is listed)
5) Insert your keywords in
description tag: The description Meta tag is almost as valuable as
title tag. The information in this tag is listed directly below
title tag in search engine results. As a result, a good description can make your website stand out from other listings. To get
prospect to click on your site, it is important to write a snappy description while using your keyword.
6) Insert them into your keywords tag: Like
title and description tags, keyword tags are used to help search engines understand
content of your web page. Although this Meta tag has become less popular, it doesn’t hurt to put your keywords here.
7) Place your keyword in
header: When writing
actual text of your site,
first part should be
headline. Whenever a search engine scans your site, it rates all words in
headline as being more important then
rest of
web copy. To take advantage of this, you should have your keyword in
page headline. But, since
header tag (h1) is quite large, you should format it so that it is smaller.
8) Write your keyword enriched web copy: Now that you have set up
structure of your page, you can write your web copy. While creating
text, you want to include
majority of
keywords at
top and
bottom of
page. In addition,
keyword should be included a few times in
middle. Basically,
common saying is that
keyword density should resemble an hour glass shape.
The total web copy of your page should be about 300-500 words. Also,
keyword should be included about 5-12% of
total words of
page. The percentage varies according to each search engine, so you might want to play around till you find
best results.
If you follow all these steps, you will definitely see an improvement in
search engine rankings for your keywords. The best part is that you do not have to spend any money on
expensive search engine optimizers!
Good luck!

Scott J. Patterson brought his website to the top of many search engines for important keywords. To find out how he did this AND also how he created his online store with NO computer experience, be sure to check out a Fr** copy of his ebook:
http://www.buildingastore.com/8O.html