5. Go to following ezine article directories, search out ezines relevant to your product line, subscribe to them, get their ad rates and do a targeted ezine blast. While you are corresponding with ezine owners about your paid ad placements, you may also invite them to join your affiliate program.

- http://www.newsletteraccess.com/ - http://www.ezine-universe.com/ - http://www.etext.org/index.shtml

6.Write a small informational booklet giving useful information relevant to your product; benefits of using your products, why your products are best, any special bonuses/discounts to users etc.

- Use this as your ebusiness card – anyone coming to your website can pick it up absolutely free without having to sign up to your mailing list.

- Encourage your visitors to distribute this booklet in any way they like.

- Put this booklet up on http://www.ebay.com for auction – yes you may start as low as possible... and put a link up to your website – this way you can redirect highly targeted traffic from ebay to your website.

7. Start a free auto-responder series course of interest to your customers – say if you are selling kitchenware, you may start a course titled "How To be best chef in world in 7 days or less" – here you may describe different cooking procedures/ recipes using specific appliances you stock in your inventory. At end of each lesson you may offer a special time sensitive discount for particular product you are promoting... And advertise this course everywhere.

8. Go to http://www.google.com and check out their adwords program – type in any keyword relevant to your product/website and search, besides regular search results, on top right hand corner of page a few ads come up. You can get your ad up there for your most relevant keywords.

I'm about to offer shortest and most concise book review Ive ever written. "Net Words" by Nick Usborne. A great case is made here for importance of text on web and why it is critical to make your NET WORDS more focused as well as need to speak with a unique "voice" on internet. Corporate doublespeak won't compel anyone to buy from you. TEXT written in an engaging manner without wasted words is what WORKS online. Buy "Net Words" and read it if you hope to have even slightest chance of success on web. Usborne laments lack of respect paid to words in online copy and makes a solid case for hiring professional copywriter for business web sites. I think he missed though, in making a case as strong as he could by failing to emphasize role of search engines in making text so critical to all online business owners. I suppose I knew when I decided to review book that Usborne would be "Preaching to choir" when telling me, a search engine optimizer, about importance of words on web. You may have noted that I agree heartily with idea of "Creating High-Impact Online Copy" as "Net Words" subtitle recommends.

Usborne provides examples of strong and effective words as effective sales tools, as you might expect from a copywriter. But I don't think he makes nearly enough of a case for words as he could had he emphasized more on their role in attracting traffic to your web site in first place.

Net Words is a quick read making a very important point that all online business can benefit from. I believe I'll approach Usborne to add a couple of chapters from yours truly on how important those words are to search engines.