Make your Web pages easier to read by using bullets. On my home page I put these questions in bullets:

"Let me help you answer questions about your book" · What are first steps to writing a great selling book? · Will my book attract my desired audience? · Will my potential buyers think my book is worth money? · Will my books sell enough copies for my satisfaction? · Now that it's written, how can I best promote my book?

One great test is size of your paragraphs. In general, keep them short, around 1-4 sentences. Imagine looking at a long line of print before getting to meat? Discouraged, you would probably leave page, and possibly site! Check for passive sentence construction too. Your spell and grammar check gives you those percentages at end. If your sentences are more than 3-4% passive, you need a professional coach to check your copy.

*Test your site layout. Know where people are entering your site and exiting. Many companies out there can give you this counting service. If potential buyers keep leaving at a particular page before they go to products and ordering page, your words deceive you-and some changes are in order. You can track: where your traffic is coming from, what pages visitors like, what page to majority of visitors enter and exit, and how long are they there, even which ones signed up for your eNewsletter.

*Test your order process. Ask certain people to run through different parts of your site (show your appreciation by paying them for it with free product or service). Tell them you have a thick skin, and appreciate their honesty. One would-be customer couldn't finish order for one of my teleclasses. It took a lot of effort to get that mistake rectified with some free product. I know a famous eBook author from which I tried and tried to buy a book. I even emailed him about it. He said he didn't take email orders and sent me back to where problem was. It's much better to have all links work, so your customers will have an easy ordering experience.

Know that your job of testing never ends. It's what we call maintenance, 80% of life is maintenance! Just experimenting with these tests will bring more sales. Keep testing to know what your potential buyers really want.

Step 3: Encode file In "RealEncoder" screen, click "Start" button in lower left corner of RealEncoder window. It may take a few minutes to encode file, depending on length of original file. The blue bar in lower right corner of RealEncoder shows your progress. When encoding is finished, a "Recording Complete" box will pop up. Here you are given choice to upload destination of your file to Real Server Janus where, if you're lucky, someone may stumble across your musical offering via their web site. You simply connect to internet and fill out form at Janus to inform them where they might find your music. Then you should close RealProducer .

Step 4: Upload file To upload file to your Web site, you will need to use an FTP program or Site Manager. You can upload to any directory, just be sure you remember address of file. If your program asks, this file should be uploaded in "Binary" mode.

Step 5: Make a text file linking to Real (*.rm) file Click your Start Menu and go to "Run." Type "Notepad" and click "OK". In Notepad, type only this line of text: http://www.server#/username/directory/file.rm. # is server that you are on, username is your domain username, directory is where you've uploaded rm file to and file.rm is actual file that you uploaded. For instance file wakefreezone is at: 'http://www.eidosnet.co.uk/donkit racks/wakefreezone.rm'

Here's rub. There should only be one line of text in Notepad window. When you are finished, click "File" and go to "Save As." In "Save as Type" selector, select "All Files (*.*)". Select a directory you can remember, and in "File name:" box type a name with an ending of .ram. (For example, sound.ram.) Click "Save." This is extremely important. What you've done here is to create a kind of sign post to .rm file which then, when your visitor clicks on to link, points their copy of RealPlayer to .rm file which application will then play.

Step 6: Upload text file Use an FTP program or Site Manager to upload text file to your web site. You can upload to any directory, just be sure you remember address of file. If your program asks, this file should be uploaded in "Text" or "ASCII" mode, however most FTP programmes worth their salt will know what type of file you're uploading and change mode automatically.

Step 7: Link to text file on your web site You will need to edit one of your HTML files on your Web site and place a link to *.ram file. This link should be to your web site, not to file on your hard drive. Then you will need to re-upload HTML file.

Step 8: Test your RealAudio file Go to your web site and click on link to RealFile (the *.ram file). Your browser should quickly download a file, and RealPlayer should open and play RealAudio file. If anything does not work correctly check addresses you used and make sure they are accurate. If your file refuses to play but no other error messages pop up, you should check that you uploaded files with proper file type.

RealVideo To make RealVideo, use same method but be prepared to wait while file encodes as video is far more memory hungry than audio.

Have fun!