6. Make your Web pages easier to read by using bullets.

On my home page I put these statements in bullets:

"Book Coach Offers These Book Writing and Marketing Outcomes"

· Crystallize your book concept for absolute clarity. · Know your book's best publishing options. · Organize a model compelling chapter to apply to all chapters. · Know first steps to writing a great selling book. · Know your book's best promotion after it is finished. · Know your book has value and will sell, before you invest time and money

7. Test your Web site paragraph length. In general, keep them short, around 1-4 sentences. Imagine looking at a long line of print before getting to meat? Discouraged, you would probably leave page, and possibly site! Check for passive sentence construction too. Your spell and grammar check gives you those percentages at end. If your sentences are more than 3-4% passive, you need a professional coach to check your copy.

8. Test your Web site layout. Know where visitors are entering your site and exiting. Many companies out there can give you this counting service. If potential buyers keep leaving at a particular page before they go to products and ordering page, your words deceive you-and some changes are in order. You can track: where your traffic is coming from, what pages visitors like, and how long are they there, even which Web visitors signed up for your eNewsletter.

9. Test your order process. Ask certain people to run through different parts of your site (show your appreciation by paying them for it with free product or service). Tell them you have a thick skin, and appreciate their honesty.

One would-be customer couldn't finish order for one of my teleclasses. It took a lot of effort to get that mistake rectified with some free product. I know a famous eBook author from which I tried and tried to buy a book. I even emailed him about it. He said he didn't take email orders and sent me back to where problem was. It's much better to have all links work, so your customers will have an easy ordering experience. Then they will return to your Web site over and over again.

Know that your job of testing never ends. It's what we call maintenance. 80% of life is maintenance! Just experimenting with these tests will bring more sales. Keep testing to know what your potential buyers really want.

So what's new these days?

After what appeared to me to be heavy saturation from MLM writers of thinkly disguised advertisements, I'm seeing more quality, and also more new names entering field all time. As competition increases, quality will matter more. Hopefully you were there to begin with. If not, better sharpen your pencil.

We quickly learn who produces good material, and I'm sure it's same way for website and ezine publishers.

Photos requests are starting to happen. Lately when one of my articles has been accepted, webmaster has asked me for a photo, so now I include on list-serve submissions under my URL and Mailto:, "Photo available here: http://www.myphoto.com/yo.jpg." You might want to to give it a try. As one syndicator wrote me, "so reader can see you and imagine having a relationship with you."

Once you're established, consider not requiring courtesy copy. It could slow down a busy editor just enough to pass up your article for someone else's.