7 ways to promote your new website and get targeted traffic within minutes of it going liveWritten by Richard Wassell
Continued from page 1
Four. Include your URL on all printed material (i.e. invoices, envelopes, etc.) and on your vehicles Five. Mention it in any TV and/or print ads. Six Establish a program that allows current customers to refer friends to your site Seven. Include your site address on business cards So there you are: seven simple ways that you can promote your website. Take advantage of some or all of them, your sales and profits will grow like crazy.
Richard Wassell is a the website maintenance specialist. If your website isn't getting results, his Regular Website Maintenance program will keep your site constantly updated and exciting. Your visitors will love it, return often, and BUY MORE from you. Learn more: http://www.WebsiteMaintenance.com.au
| | Effective Offline PromotionWritten by Nowshade Kabir
Continued from page 1
Radio advertising is a good option, if your business is aimed at certain social group like teenagers, housewives, drivers, etc. This is also a relatively inexpensive way of delivering your message to a certain community or locality. Television If products or services that you offer have mass appeal, television is an excellent media of advertising. As audience of a TV station changes depending on show aired there is a limited possibility of target marketing. The ability to use audio visual scenes helps delivering certain types of message to audience more clearly than any other media, which makes TV advertising highly effective but quite costly. Yellow pages and other directories You should definitely add your business along with your website URL to as many printed directories as you can. Industry specific directories are good advertising media for B2B businesses. Outdoor Advertising Outdoor advertising with billboards, posters, etc. are effective way of reaching out to a certain neighborhood. Since exposure rate of billboards is very high – people often take same route to work, it is a great medium to create brand recognition. Transit advertising Advertising on various transports, terminals, subway are known as transit advertising. Like billboards with this type of advertising you can target a specific route or area. This can be a very effective way to get your message to blue-collar workers, if that is your market segment. Direct Mail Excellent way of delivering you message in form of promotional letters, catalogs, flyers, circulars, coupons, etc. to your prospective customers. If you choose your mailing list correct, exposure rate and response rate can be very high. Publicity Publicity is any form of presentation of ideas, products, or services delivered by media themselves rather than as a paid advertisement. If your website carries a really new message or unique and innovative products or services, for you publicity will be definitely more effective than advertising. People, often, trust news stories and articles much more than they trust paid advertisements. Press release Newspapers, magazines, TV and Radio are main publicity conduits. Press releases are tool to get into these media. Whenever, you do something with your online business, which you think is newsworthy you should write a press release and send it off. The main idea of a press release is to grab attention from a news editor so that he writes a story on subject. That’s why follow following rules while writing a press release: - Keep it simple, clear and precise - Be accurate in facts and figures - The news highlights should be expressed in first two paragraphs - The press release should have an eye-catching headline - Tell your story from different perspective - The press release should have less than 200 words - Mention your website URL at least in two different places Business material and stationery All your business literatures, materials and stationery should have similar consistent logotype and URL address. This is an extremely effective brand creation method within group of people those, who one way or another, interact with your business. Promotional Items Give away items such as Pens, coffee mugs, key chains, coasters, calendars, sticky notes, etc. should have your company logo and web address. Apart from building brand this also work as a daily reminder for users of these items.
Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com. A Ph. D. in Information Technology, he has wide experience in Business Consulting, International Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace with solutions to start and run online business. You can contact him at mailto:nowshade[at]rusbiz.com http://ezine.rusbiz.com
|
