want to do it. A goal-oriented approach makes

communication between client and designer easier -

especially if terminology is unclear.

Concentrating on your goals and objectives will mean

that you are detailing your requirements based on your own

area of expertise: your business.

Again, place trust in your designer’s experience -

present your designer with goals you are trying to

achieve, or functionality you are looking for, and let

them present you with best solutions.

Keep it Clear

Make sure that documentation at all stages of

project is clear and understood by both parties.

If there is any relevant terminology specific to your

market or industry, make sure designer knows what it

means - and vice versa: your designer should explain any

specialised concepts used.

If your designer is presenting you with something that

is unclear or unintelligible, let them know as soon as

possible - if you understand what they are talking about,

you will be able to understand what they are

delivering.

Remember Who's Who

In every web development project client has a role

and designer has a role. Remember which is which.

If you are paying your designer to fulfil your

requirements, let them do so. If you are going to do

work yourself, why pay a designer?

The design process should be a collaboration - it makes

it far more likely that end product will be something

that you are happy to be paying for. Provided you have

chosen a good designer, remember that you know your

business, and they know design. It is up to you to tell

your designer about your business, and up to your designer

to tell you about design.

The little things can keep any supplier-customer

relationship running smoothly - seven points in this

article are just some of ways in which

designer-client relationship can be made that little bit

more harmonious.

What is it that I'm selling?

Are you selling just another product?

Are you selling a solution to people's problems?

Are you just in business to make a little money or do you honestly care about helping other people with their problems?

Now you are probably wondering where a good place to search for problems is. Well there are many places to do your research such as forums, discussion boards, newsgroups, and even eBay.

When you get to these places to do your research, here are just a handful of some of todays problems to give you an idea:

People are frustrated with amount of traffic on their web site! People are frustrated with amount of time they spend with their family or friends! People are frustrated with learning how to submit to Search Engines! People are frustrated with learning how to use certain software! People are frustrated with not being able to produce affiliate sales! People are frustrated with not being able to produce sales! People are frustrated with weight loss! People are frustrated with health problems!

Look for these types of problems and frustrations and develop or find products which have answers. In other words, don't just try to think of new ways to make money. Think of ways to solve more problems for more people! Once you've learned marketing side of equation, money will start coming in.

The best part about it is that all you have to do is change your attitude and start being a problem solver. What problems are still out there in your specific market? What problems do people have when they order from your competition? What can you do to make your product or service a better answer to people's needs?

When you ask yourself these types of questions you are often taking first step to success. Once you have recognized problem and developed right attitude, you can start looking for or creating solution. You have question, it's time to develop answers.