Based on profile I outlined above, you may sell them products that help them lose weight, improve their health, look good, spend more time with their children and get wealthy.

4. Write your copy to sell - when you write copy for your site, always stress benefits. Develop a theme for your site that focuses on this benefit and don’t stray from it. for more indepth information on this topic, read my article:

“How to Get Listed in Search Engines – Developing a Theme-Based Site” (www.isitebuild.com/searchengine.htm)

5. Make sure each page sells. - each page should emphasize benefits in headline, to pull reader into contents of your page. It should ask question:

What’s in it for me? Why should I spend my precious time reading this page?

6. Write as if you were talking to your friend - your copy should be conversational, friendly and personal, as if you are sitting next to person. Write from viewpoint of what your customer wants to buy, not what you want to sell.

7. Deliver contents in a clear, crisp way - be careful not to stray from central purpose of what you promised in headline. Make sure your customer wants to click through to next page or your order page. Don't be afraid of clearly stating price of your product.

Clearly identifying your customers and writing copy tailored to solving your customers problems, places them in a buying mood. Converting these visitors into buyers should now increase amount of sales from your web site.

4. Submit to top search engine directories – many of top directories have good link popularity that can be passed on to your site. They also have specific category pages that are related to nature of your site. The major directories include The Open Directory, Yahoo and Zeal.

The Open Directory is one of largest that is still free, however it can take months or even years to get listed. If you become an editor for Zeal you can get your site listed free. Yahoo costs $299.00/year to be included. It is worth it if you can afford it.

Here’s a couple of articles on how to properly submit your site to search engine directories:

http://www.searchrank.com/resources/art007.htm http://www.searchrank.com/resources/art015.htm

5. Submit to specialty search engine directories – you may wonder why I haven’t mentioned submitting to major search engines. When you work on building link popularity of your site, it automatically places you in main search engines. Once you have submitted your site to main directories, find specialized directories related to your business. Here’s a good resource:

http://searchenginewatch.com/links/article.php/2156351

You can also research link partners of your competitors’ sites by entering your favorite keyword in search engines. Once you have found a number of top ranked sites, download Google toolbar and check their back links. This can save you a lot of time researching other areas to find quality links.

Once your site been indexed by search engines and included in directories, focus on adding more content and continue building your link popularity. This will help you to maintain and/or increase rankings with result of gaining more traffic to your new web site.