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Based on profile I outlined above, you may sell them products that help them lose weight, improve their health, look good, spend more time with their children and get wealthy.
4. Write your copy to sell - when you write copy for your site, always stress benefits. Develop a theme for your site that focuses on this benefit and don’t stray from it. for more indepth information on this topic, read my article:
“How to Get Listed in Search Engines – Developing a Theme-Based Site” (www.isitebuild.com/searchengine.htm)
5. Make sure each page sells. - each page should emphasize benefits in headline, to pull reader into contents of your page. It should ask question:
What’s in it for me? Why should I spend my precious time reading this page?
6. Write as if you were talking to your friend - your copy should be conversational, friendly and personal, as if you are sitting next to person. Write from viewpoint of what your customer wants to buy, not what you want to sell.
7. Deliver contents in a clear, crisp way - be careful not to stray from central purpose of what you promised in headline. Make sure your customer wants to click through to next page or your order page. Don't be afraid of clearly stating price of your product.
Clearly identifying your customers and writing copy tailored to solving your customers problems, places them in a buying mood. Converting these visitors into buyers should now increase amount of sales from your web site.
Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com. Affordable Web Site Design and Web Hosting. Subscribe to his “Marketing Tips” newsletter for more original articles. mailto:firstname.lastname@example.org. Read more of his in-depth articles at: http://www.isitebuild.com/articles