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* Reassure potential clients that you can handle a "no." Of course we'd rather not hear a "no." But
only way to free yourself and your clients from subtle sales pressures is to let them know that it's not about
sale but about
best choice for them--and if that means no sale, it's okay, because it's ultimately not about you but about them.
* Ask for feedback. Whenever potential clients "disappear," call them back (e-mail them if you have to, but only as a last resort because dialogue is always better) and simply ask, "Would you please share your feedback with me as to how I can improve for next time? Now that our sales process is over, I'm committed to understanding where I went wrong." This is not being feeble or weak -- it's being humble, which often triggers
truth.
* Don't try to "close" a sale. If your intuition tells you that
sales process isn't going in
direction it should be going - which is always toward greater trust and truth--trust those feeling. Then, make it safe for potential clients to tell you where they stand. It's simple--all you have to say is, "Where do you think we should go from here?" (But be prepared: you might not want to hear
truth of how they're feeling. You can cope with this by keeping your larger goal in mind, which is always to establish that
two of you have a "fit.")
* Give yourself
last word. Eliminate
anxiety of waiting for
final calls that will tell you whether
sale is going to happen--instead, schedule a time for getting back to each other. This eliminates chasing. Simply suggest, "Can we plan to get back to each other on a day and at a time that works for you--not to close
sale, but to simply bring closure regardless of what you decide. I'm okay either way, and that'll save us from having to chase each other."
You'll find that these suggestions make selling much less painful because you learn to focus on
truth instead of
sale.

Ari Galper is the founder of Unlock The Game™, the only selling program that completely eliminates pressure from the selling process. His Unlock The Game™ Sales Program has helped thousands of entrepenuers and sales professionals worldwide. Visit http://www.UnlockTheGame.com to take a Free Test Drive!