7 Ways of Building Customers' Trust With Your Web Site

Written by Herman Drost

Continued from page 1

d) Testing- try different ways to introduce your testimonials. Sprinkle them throughout your web site content as shown on http://www.isitebuild.com then link torepparttar rest of them on another page. You may also want to strategically place them in your sales letters (http://www.isitebuild.com/web-site-promotion), emails or promotional materials associated with your business.

4. Be courteous – often customers can’t communicate exactly what they have in mind because they don’t have your expertise. Try to clarify what your product or service will do for them to make their life easier. If you put their fears at ease you will have a happy customer.

5. Use secure transactions - someone sending you his or her credit card number, home address, or other personal information should be able to do so through a secure link from his or her browser to your server. Make sure you use Secure Socket Links or 3rd Party Verification in all information transactions that involve sensitive data.

6. Accept refunds - always accept reasonable return and refund requests. Deal with them promptly and professionally, no matter howrepparttar 142999 customer acts towards you duringrepparttar 143000 process. It may be a hassle, but this instills a lot of trust. A customer’s biggest fear is that he/she may not receive what he wants or may not be able to return it.

7. Provide a guarantee – if you provide a guarantee for your product or service it will place your customer’s mind at ease. The longerrepparttar 143001 guaranteerepparttar 143002 better. If you have a service oriented business, you might include a statement such as:

”We will work with you until you are satisfied”

If selling a product you may say something like:

”If for any reason you are not satisfied with this product, I will offer you a 90 day money-back guarantee”.

Conclusion: Online transactions and communication can be impersonal because you don’t meet your customers face to face. If you followrepparttar 143003 points mentioned above, it will quell their fears and allow you to make more sales based onrepparttar 143004 credibility and trust you have established from your web site.

Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com. Affordable Web Site Design and Web Hosting. Subscribe to his “Marketing Tips” newsletter for more original articles. mailto:subscribe@isitebuild.com. Read more of his in-depth articles at: http://www.isitebuild.com/articles

Get Your Web Site Noticed!

Written by Michael Rock

Continued from page 1

SEO is achieved by careful research of your keywords (which you may already have if you did this for your PPC campaign), careful placement of keywords in your content, proper web design structure, submitting your site to search engines and directories, and building a good linking strategy.

Get Valuable Links Pointing to your Site!

This method can both be free and cost you money. There are numerous directories and search engines that you can submit to that do not cost a dime. THE most important directory to submit to still doesn't cost a dime! It is DMOZ found at www.dmoz.org. Although it is free it is slow in getting listed there. It can take months to get listed there. The 2nd most popular (and most valuable) directory to submit to is Yahoo! It's cost is currently $299 per year. These two directories help your search engine rankingsrepparttar best and are also helpful to getting your web site known. Do a search onrepparttar 142554 internet for more directories to submit to. Especially directories that are specific to your web site theme. For example if you sell shoes you could type in 'shoe directory' intorepparttar 142555 search engine.

You can also write articles like this one and put your web site address on repparttar 142556 bottom, do reciprocal linking (but there are dangers with this if you do it withrepparttar 142557 wrong people), and many other ways to get links pointing to your site. For more information on how to do this visit http://www.theinternetpresence.com/business-article-30.htm. It has an article there entitled, "How and Why to Build a Linking Strategy."

Offline Promotion!

Have your web site address printed on your invoices, receipts, business cards, flyers, newspaper ads, radio ads, and television ads. The possibilities are endless. Let all of your customers know that you have a web site now. Set up a press release pointing outrepparttar 142558 conveniences for your customers if they use your web site. Word of mouth goes a long way. Another idea is to have your web site address plastered on bill boards or onrepparttar 142559 side of company vehicles. Giving away promotional items such as pens that have your web site address on it can help too. Just be sure thatrepparttar 142560 pens work well or else they can end up giving you a bad name. I've thrown away quite a few crappy pens in my day and thought thatrepparttar 142561 businesses hadrepparttar 142562 same quality.

On Site Promotion!

While people are at your site you can set up a 'Refer a Friend' link, 'Email this Page to a Friend' link, or a 'Print This Page' link to help gain popularity. Also you could offer discount coupons that are only available from your web site. This will help you track where your customers are coming from.

If you do a little hunting and searching you'll find many ways to promote your web site, and soon your web site will become so popular that it will be promoting your business very well. If you would like more informational articles on how to promote your business and web site read our archive of articles at www.theinternetpresence.com and coming soon www.highwebrankings.com.

Highwebrankings.com is going to be a division of Internet Presence that will show you how to optimize your site, provide you withrepparttar 142563 reports you need to SEO your site, offer services such as keyword research, etc. And if you don't want to attempt to do it yourself we can do it for you. So be looking for this site to show up inrepparttar 142564 coming months.

Untilrepparttar 142565 next article, have a great day!

Copyright © Michael Rock

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License.

(You have permission to copy this article as long as it remains intact withrepparttar 142566 author's byline)

Web development contractor (Web Design and Hosting)

Internet Presence


The owner of this registered company has over twenty years experience with DOS, windows business applications, numerous programming languages, artistic development, and web design. Other areas of interest include web marketing, web promoting, and business marketing and development. After the persuasion of those praising his work, he decided to go into business himself and highly suggests everyone else to do the same.

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