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4. Personal recommendation. The human factor is very important on Internet - people want to know that someone else has bought product and that it worked for them. But to write a convincing personal recommendation, you'll have to buy, read and use product you're selling.
5. 'Over-selling' - this is most common mistake of affiliates. Keep in mind that all you need to do to succeed with affiliate programs is to get your potential customer to click through to affiliate website in an 'open-to-buy' mindset. If affiliate program is good, affiliate website will make sale. So don't try to sell product from your website - just aim to get a click on your affiliate link.
5. Standard Ads. When you join an affiliate program, you'll probably be given some standard ads to use. Don't use them! Why? Because your potential customer has probably seen those exact same ads on dozens of websites and in dozens of Ezines. And if that standard ad hasn't led them to buy product so far, it probably won't now. Something new and original is required.
6. Back-end sales. Once you're succeeding in one affiliate program, join another program that offers a related product and use technique that marketers call 'back-end' sales. It's a well known fact that people are much more likely to buy from someone they have already bought from. So when someone makes a purchase from your affiliate link, send them a nice follow-up letter. At end of letter, tell them about your other affiliate product and how it can help them.
Every success to you!
Michael Southon is the publisher of 'The Free Directory of Ezines' http://www.netmastersolutions.com/ He is also the Editor of 'FreeZine Express', a twice-monthly newsletter that brings you details of new Ezines added to the TFDE as well as Articles and Tips on Ezine Advertising and Ezine Publishing. To subscribe, send a blank email to: mailto:FreeZineExpressemail@example.com